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Search results for "roku"
- Made for Advertising in connected television apps waste budgets in a trend that continues to rise.October 14, 2024 Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
- The estimate of 7% growth is down from a previous 13% projection. Morgan Stanley Research estimates 2025 ad revenues will grow to $2.3 billion in 2025 and $2.6 billion in 2026.
- FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.February 5, 2024 Tags: advertising, avod, content, gaming, media buying, research, roku, samsung, sports, streaming, svod, television, tubi
- Expect more streaming platform aggregators to take on companies like Roku -- especially longtime cable TV operators, predicts Pivotal Research Group.
- Samsung and Roku are the best-selling TVs in the U.S. ranked by smart TV operating system, each with roughly a 19% share of the market in 2023 -- according to Guggenheim Securities.December 15, 2023 Tags: amazon, digital, operating system, research, roku, sales, samsung, smart tvs, television, walmart
- Roku will see a "slower rebound in video advertising revenue growth compared to prior estimates," MoffettNathanson Research says in a recent report.
- Microsoft has partnered with Roku since 2022. Microsoft's analysis of how CTV increases performance for campaigns shows TV streaming drives an increase in search behavior. Roku TV streaming ads lead to a 9% increase in brand searches per user and an 11% increase in clicks per user.April 13, 2023 Tags: advertising, connected devices, connected tv, ctr, ctv, engagement, media buying, microsoft, native advertising, paid search, performance marketing, research, roku, search, seo
- The pursuit of better margins is also driving price hikes, with cutbacks on promotions, confirms a new Antenna report.March 28, 2023 Tags: advertising, amazon, apple, apple tv+, avod, disney+, entertainment, google, hulu, netflix, paramount+, peacock, research, roku, streaming, svod, television
- TV viewers are more concerned about seeing "entertaining" ads -- and ones that offer "value" -- than seeing "fewer ads," a study from media agency Magna's research division Magna Media Trials and Roku finds.January 20, 2023 Tags: agency, consumer experience, engagement, entertainment, media measurement, research, roku, streaming, television
- SMI says Netflix has a clear opportunity to hit this "sweet spot" of $25-$45 CPM, which few CTV/digital media sellers have attained. Hulu is just below this mark at $24 CPM, while at the high end is HBO Max at more than $50. YouTube is at the low end with $16, but is the current leader in median monthly impressions with around 1.7 million.August 16, 2022 Tags: ad spending, advertising, connected tv, cpm, digital, discovery+, hbo max, hulu, media measurement, netflix, peacock, research, roku, streaming, television, tubi, xbox, youtube
- Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen data.
- Microsoft's TV attribution research revealed that online shoppers are more likely to learn about a brand or product through TV ads than by searching online or through word-of-mouth recommendations, a Microsoft spokesperson said in an email.July 24, 2022 Tags: advertising, attribution, connected tv, data, data management, digital, media measurement, research, retail, roku, streaming, television, word of mouth
- We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.June 15, 2022 Tags: advertising, amazon fire, apps, connected tv, digital, entertainment, research, roku, samsung, smart tvs, streaming
- KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise of shoppable ads.May 4, 2022 Tags: advertising, attribution, audience measurement, connected tv, content, ctv, data, digital content, display, engagement, interactive, media buying, media measurement, metrics, microsoft, programmatic, q&a, qr codes, research, roku, search, streaming, television
- Total Q1 national TV linear advertising was up 4.7% to $9.1 billion, but without the Olympics, national TV had a 2.6% drop, while total national TV viewing sank 5% to 2.89 billion minutes, a MoffettNathanson report finds. In better news, AVOD services were up 63% to $1.9 billion in ad revenue.
- "This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov, director, head of ad measurement and research at Roku.April 25, 2022 Tags: advertising, analytics, attribution, cpg, data, live streaming, media buying, media measurement, metrics, mixed media, performance marketing, research, roku, search, streaming, tv
- Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers signed up for the top-ten streaming services directly via the streamers' company websites, not through Roku or Amazon Fire TV.April 14, 2022 Tags: amazon fire, analytics, media measurement, research, roku, streaming, television, video
- The percentage of households subscribing directly from OTT providers' sites declined from 41% to 29% between Q1 2020 and Q3 2021, Parks Associates says, with downloads rising from "OTT aggregators."
- In Q4 alone, FAST penetration increased by 4.9 percentage points, making it the fastest-growing streaming tier and putting it nearly on par with AVOD.January 28, 2022 Tags: advertising, avod, consumer experience, data, entertainment, fasts, research, roku, streaming, television, tubi
- Roku is bringing a "Live TV Zone" tool to its onscreen navigation.
- For many consumers, having a more primary service for the bulk of their TV needs is a good deal.November 24, 2021 Tags: advertising, charter communications, comcast, digital, research, roku, satellite tv, streaming, tv
- Even with dings from Wall Street, they still made out OK.
- AVOD platforms in the first quarter of 2021 hit $1.26 billion -- up nearly 70% from the same quarter a year ago.
- The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability.May 24, 2021 Tags: ad fraud, advertising, brand safety, connected tv, digital, metrics, mobile, online publishing, programmatic, programmatic tv, research, roku, streaming, tv, viewability
- "Ad spending by major agency holding companies with Roku more than doubled. ... a really strong quarter for the advertising business," said Scott Rosenberg, Roku SVP and general manager, platform business during the company's Q1 earnings call.May 7, 2021 Tags: ad spending, advertising, d2c, digital, earnings, research, revenue, roku, sales, streaming, television, video
- Total CTV advertising will soar 27% to $8.11 billion in 2020, according to eMarketer, up from $6.38 billion a year ago. YouTube will be the biggest individual platform at a gross total of $2.9 billion. But after content providers take their cut of ad revenue, the platform will net $1.5 billion -- up 32% from $1.14 billion a year ago.
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.