To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon
- by Wayne Friedman , April 14, 2022
While Roku and Amazon Fire TV perform well with consumers when it comes to accessing many thousands of video streaming apps, both post poorer results for major legacy media-owned premium streaming platforms.
Recent analysis from media measurement and analytics company Antenna, via MoffettNathanson, shows 64% of subscribers signed up for …
