Pixalate Debuts CTV-Mobile 'Trust Index'
- by Wayne Friedman , May 24, 2021
With ad fraud, viewability and other
issues impacting connected TV and mobile platforms, Pixalate, the worldwide ad fraud and marketing research company, has launched a “trust” index.
The “Publisher Trust Index” uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability. It …
