Search results for "ctr"

• Decentralized Search Engine Gives Advertisers An Abundance Of Data
  When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and geography.
  May 13, 2025  Tags: ad performance measurement, ad targeting, advertising, attribution, conversion cycle, ctr, data, digital, impressions, location-based, media measurement, mobile, performance marketing, privacy, research, search, start-ups, venture capital
• Floor & Decor On How Contractors, Installers Create Strong Campaign Results
  People First created a campaign with help from contractors and installers after research shows the real decision maker is often not the homeowner, but rather flooring professionals.
  May 12, 2023  Tags: advertising, cpc, ctr, digital, influencer marketing, instagram, performance marketing, research, retail, search, social media
• Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
  Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
  May 5, 2023  Tags: ad targeting, advertising, b2b, big data, cpc, ctr, data, display, google, intent, media measurement, paid search, performance marketing, ppc, research
• Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
  The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads with improved visuals such as human presence, product images, or prominent logo placement.
  April 18, 2023  Tags: ad optimization, advertising, automotive, cpg, creative, ctr, digital, display, engagement, food, intent, media, media buying, messaging, mobile, paid search, research, search, yahoo
• Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
  Microsoft has partnered with Roku since 2022. Microsoft's analysis of how CTV increases performance for campaigns shows TV streaming drives an increase in search behavior. Roku TV streaming ads lead to a 9% increase in brand searches per user and an 11% increase in clicks per user.
  April 13, 2023  Tags: advertising, connected devices, connected tv, ctr, ctv, engagement, media buying, microsoft, native advertising, paid search, performance marketing, research, roku, search, seo
• Trigger Reactions: What Types Of Email Pull Best
  Cart abandonment emails do best in several metrics, but not all, a Bluecore study finds.
  June 27, 2019  Tags: click-through, conversion cycle, ctr, ecommerce, email, research, retail
• Are Google's Snippets A Death Knell For Publishers?
  Any ad-supported site driven by content, rather than e-commerce, must be concerned as CTRs drop 39%.
  September 5, 2018  Tags: ctr, digital content, ecommerce, google, london, online publishing, research, search, search marketing, seo, uk