People First created a campaign with help from contractors and installers after research shows the real decision maker is often not the homeowner, but rather flooring professionals.
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can
lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads
with improved visuals such as human presence, product images, or prominent logo placement.
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how CTV increases performance for campaigns shows TV streaming drives an increase in search behavior. Roku TV streaming ads lead
to a 9% increase in brand searches per user and an 11% increase in clicks per user.
Cart abandonment emails do best in several metrics, but not all, a Bluecore study finds.
Any ad-supported site driven by content, rather than e-commerce, must be concerned as CTRs drop 39%.