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Search results for "ctv"
- Ad recall and viewer engagement have reached new lows in today's second-screening landscape.April 30, 2025 Tags: addressable tv, advanced tv, apple tv+, cable tv, cmmr, connected tv, ctv, directv, fubotv, google tv, itv, linear tv, mobile, programmatic tv, tv, tv everywhere
- Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political Robin Porter.March 4, 2025 Tags: ad performance measurement, advertising, attention, campaigns, ctv, media buying, media measurement, omni-channel marketing, performance marketing, policy, politics, research, television, trends, tv
- Four in 10 consumers have interacted with TV content to learn more about products or make purchases.
- Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.January 30, 2025 Tags: ad campaign, ad performance measurement, ad spending, ad technology, advertising, ai, artificial intelligence, connected tv, ctv, ecommerce, marketing, media buying, performance marketing, research, search, search marketing, social media, television
- However, linear TV ads are more likely to be seen as intrusive or annoying.
- The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.
- Black consumers seek culturally relevant content with authentic representation and storytelling that reflects their experiences.
- Smart TVs aren't just for watching video, with half of consumers saying they use the biggest screen in their homes to stream music from a service such as Pandora or Spotify.August 5, 2024 Tags: addressable tv, advanced tv, cable tv, cmmr, connected tv, ctv, satellite tv, tv
- Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection, and more.August 1, 2024 Tags: ad buys, ad campaign, ad fraud, ad optimization, ad performance measurement, ai, algorithms, artificial intelligence, ctv, gaming, innovation, media buying, microsoft, performance marketing, recommendations, research, video
- More than half of advertisers said a large, simultaneous audience is the biggest reason to buy ads in live events.
- The retailer says customers increased digital viewing by 40% last year.
- Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.May 24, 2024 Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
- One quarter of the Gen Z audience is Hispanic, making Spanish-language networks popular for younger consumers.May 22, 2024 Tags: addressable tv, advanced tv, cable tv, cmmr, connected tv, ctv, linear tv, satellite tv, tv
- Broadcast TV also offers a way to reach consumers who can't be reached through streaming platforms that don't carry advertising.
- The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said.
- Consumers are most likely to say that television advertising enhances perceptions of brand quality.
- About half of households in India said they own a smart TV, helping to drive growth in CTV ad spending.March 1, 2024 Tags: addressable, addressable advertising, addressable tv, advanced tv, cable tv, cmmr, connected tv, ctv, india, satellite tv, smart tvs, tv
- The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.January 18, 2024 Tags: ad spending, advertising, connected tv, ctv, data, digital, forecast, marketing, online publishing, paid search, politics, publishing, research, search, trends
- Most digital pros said they will prioritize social media and digital video/CTV in the year ahead.December 20, 2023 Tags: ad fraud, brand safety, ctv, programmatic, research, social media, streaming, television
- Sam's Club has an ambitious video ads program that launched Tuesday, targeting members supported partly by The Trade Desk across CTV networks.December 13, 2023 Tags: ad spending, advertising, brands, campaigns, connected tv, ctv, digital, engagement, research, retail, search, video
- A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from the brands they work with to drive even better ad performance. Here are some of the media combinations that perform the best.December 5, 2023 Tags: ad optimization, ad performance measurement, ad tracking, advertising, apple, connected tv, cookie tracking, cpc, ctv, digital, enterprise marketing, media buying, ott, performance marketing, research, revenue, search, television, tracking
- Advertisers are recommended to use an omniscreen strategy to reach and interact with holiday shoppers.
- Latin America's strength in open programmatic ad spending on CTV offset weakness in other regions.
- More consumers this year said they like having an abundance of TV programming.
- Three in five media buyers said they spend on FAST channels to target a specific audience.
- Fortune 500 companies are spending millions of dollars on low-quality CTV inventory.
- Share has risen 10 percentage points year-to-date.
- Hulu pushed past Amazon Prime Video to be the third-most popular streaming app in October.
- In the U.S., 63% said the same, in LG Ad Solutions surveys.
- About 10,000 of 50,000 channels presenting themselves as CTV channels were found to consist of content such as ad-supported screensavers, white noise generators, game channels and mobile apps posing as CTV.
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.