Search results for "addressable"

• Buyer Survey Probes Addressable's Progress, Remaining Obstacles
  While performance generally gets high marks, cost concerns could be a bigger hang up than ever, in the current economic environment.
  January 6, 2023  Tags: addressable, addressable tv, connected tv, ctv, research, streaming, television
• Addressable TV Ads Gain, But Measurement Concerns Remain
  Addressable TV advertising needs better ROI measurement for the business to accelerate. A new study finds half of advertisers would increase their investment in addressable products if the business remedied some of their concerns.
  September 8, 2022  Tags: ad spending, addressable, addressable advertising, addressable tv, advertising, agency, brand marketing, digital, digital marketing, media measurement, research, roi, television
• Comcast Study: 20% - 30% Of Video Ad Spend Should Go To Streaming
  The recommendation is based on viewership and ad exposure data from more than 20,000 campaigns.
  June 9, 2022  Tags: ad buys, addressable, addressable tv, research, streaming, television
• U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
  Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into perspective, she said, search by 2024 will reach about $285 billion, and search had 25 years to get there. That's how fast commerce media is taking off.
  June 1, 2022  Tags: ad spending, addressable, advertising, amazon, apps, data, digital, display, ecommerce, forecast, research, retail, search, web sites
• Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
  Advertisers continued to shift their spending out of traditional linear television and into newer media channels.
  January 21, 2022  Tags: ad spending, addressable, addressable advertising, addressable tv, cmmr, media buying, online, streaming, tv
• Linear Addressable TV Revenues To Climb 33%, But Homes To Decline
  The media research company estimates this year will see a 4.7% decline in addressable TV homes to 57.6 million.
  May 12, 2021  Tags: ad spending, addressable, addressable tv, advertising, cable tv, cord-cutting, forecast, research, satellite tv, video