Linear Addressable TV Revenues To Climb 33%, But Homes To Decline
- by Wayne Friedman , May 12, 2021
Although linear TV addressable revenue projections continue to show gains, the number of linear TV addressable homes is forecast to continue its declines, according to eMarketer.
The media research company estimates this year will see a 4.7% decline in addressable TV homes to 57.6 million.
In 2020, addressable TV homes …
