Cord cutters and cord nevers are pegged to reach 144 million, versus 121 million pay-TV subs, this year, forecasts Insider Intelligence.
Likelihood of switching services in the next year is 12% with streamers, versus 21% with traditional pay-TV services.
An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV.
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
Share of smart TVs used for both streamed and traditionally sourced content is down to 41%, according to ACR data.
TV network groups with 15 to 20 channels might have good reason to be concerned about their next negotiations with legacy pay TV services.
Today, just 56% of those 18-34 have any kind of pay-TV service, vs 83% in 2013. Non-subscribers are a bit more likely to watch FASTs.
YouTube TV is #1 in satisfaction among live streaming services, followed by Hulu + Live TV, according to a J.D. Power survey.
Streaming growth has crowded out the portion of subscribers to more traditional TV services such as cable or satellite.
That's up from just 22% two years ago, and sends a signal of just how fragmented the TV universe has become. It also raises new issues about what "connectivity" means in a digital-only media universe.
More than two-thirds (65%) of those 50 to 59, 69% of those 60 to 69, and 63% of those 70 and older who stream said that they actually prefer cheaper, ad-supported services over more expensive ad-free
More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture.
We have officially reached "peak channels." We now have more programming channel options than any viewer has time to navigate through -- and that is a real problem for programmers, distributors and
Steep cord-cutting by pay TV subscribers in in Q3 continued at nearly the same rate as in the second quarter -- down 6.2%, according to MoffettNathanson Research estimates.
Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top-box data.
Cable providers Comcast and Charter combined lost nearly 725,000 subs in the quarter, and satellite providers DirecTV and Dish TV lost a combined 600,000+.
Among current Netflix subscribers, 43.1% said they were likely to switch to the lower-cost version of the streaming service with commercial breaks.
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns over personal safety.
Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, while total pay TV business sank 5.1% YOY to 81.05 million, MoffettNathanson Research found. Total traditional subscribers (sans virtual)
-- cable, satellite, and telco -- amount to 66.2 million, down 9% from a year ago -- a loss of 1.9 million subscribers.
Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
When including all media platforms -- local broadcast, local cable/satellite, radio, digital and OTT -- Kantar projects political advertising could total $8.0 billion this year -- up from $7.8
billion in an August 2021 projection.
Higher percentages report paying more attention to streamed ads than ads on traditional cable or satellite, in a survey conducted for TransUnion.
Virtual pay TV providers now total 14.2 million -- up 17% vs. a year ago. Traditional pay TV subscribers -- cable, satellite, and telco -- were down 8.8% in Q3, totaling 69.7 million subscribers.
For many consumers, having a more primary service for the bulk of their TV needs is a good deal.
Kantar notes that its estimate is a more conservative industry number, "not quite as dramatic as other forecasters." Still, Kantar says broadcast TV will sharply climb to $3.8 billion, with cable TV
and satellite reaching $1.4 billion; digital media, $1.2 billion ; radio, $215 million; and OTT/connected TV, $1.2 billion.
A wide-ranging consumer survey looking at top 20 premium streamers and smaller providers showed a 2.6% dip to a 74 customer-satisfaction index.
An estimated 1.90 million subscribers cut the cord in the first three months of 2021.
The U.S. share of global pay-TV revenues will decline from 52% to 40% between 2020 and 2026, projects Digital TV Research.
The media research company estimates this year will see a 4.7% decline in addressable TV homes to 57.6 million.
Total U.S. pay TV subscriber homes dropped 7.3% in Q4 2020 -- the fifth in a series of consecutive 7% quarterly declines.