Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "satellite tv"
- Cord cutters and cord nevers are pegged to reach 144 million, versus 121 million pay-TV subs, this year, forecasts Insider Intelligence.
- Likelihood of switching services in the next year is 12% with streamers, versus 21% with traditional pay-TV services.
- An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV.
- Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
- Share of smart TVs used for both streamed and traditionally sourced content is down to 41%, according to ACR data.
- TV network groups with 15 to 20 channels might have good reason to be concerned about their next negotiations with legacy pay TV services.
- Today, just 56% of those 18-34 have any kind of pay-TV service, vs 83% in 2013. Non-subscribers are a bit more likely to watch FASTs.
- YouTube TV is #1 in satisfaction among live streaming services, followed by Hulu + Live TV, according to a J.D. Power survey.
- Streaming growth has crowded out the portion of subscribers to more traditional TV services such as cable or satellite.
- That's up from just 22% two years ago, and sends a signal of just how fragmented the TV universe has become. It also raises new issues about what "connectivity" means in a digital-only media universe.
- More than two-thirds (65%) of those 50 to 59, 69% of those 60 to 69, and 63% of those 70 and older who stream said that they actually prefer cheaper, ad-supported services over more expensive ad-free services.
- More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture.
- We have officially reached "peak channels." We now have more programming channel options than any viewer has time to navigate through -- and that is a real problem for programmers, distributors and viewers alike.
- Steep cord-cutting by pay TV subscribers in in Q3 continued at nearly the same rate as in the second quarter -- down 6.2%, according to MoffettNathanson Research estimates.
- Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top-box data.
- Cable providers Comcast and Charter combined lost nearly 725,000 subs in the quarter, and satellite providers DirecTV and Dish TV lost a combined 600,000+.
- Among current Netflix subscribers, 43.1% said they were likely to switch to the lower-cost version of the streaming service with commercial breaks.
- Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns over personal safety.
- Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, while total pay TV business sank 5.1% YOY to 81.05 million, MoffettNathanson Research found. Total traditional subscribers (sans virtual) -- cable, satellite, and telco -- amount to 66.2 million, down 9% from a year ago -- a loss of 1.9 million subscribers.
- Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
- When including all media platforms -- local broadcast, local cable/satellite, radio, digital and OTT -- Kantar projects political advertising could total $8.0 billion this year -- up from $7.8 billion in an August 2021 projection.
- Higher percentages report paying more attention to streamed ads than ads on traditional cable or satellite, in a survey conducted for TransUnion.
- Virtual pay TV providers now total 14.2 million -- up 17% vs. a year ago. Traditional pay TV subscribers -- cable, satellite, and telco -- were down 8.8% in Q3, totaling 69.7 million subscribers.
- For many consumers, having a more primary service for the bulk of their TV needs is a good deal.
- Kantar notes that its estimate is a more conservative industry number, "not quite as dramatic as other forecasters." Still, Kantar says broadcast TV will sharply climb to $3.8 billion, with cable TV and satellite reaching $1.4 billion; digital media, $1.2 billion ; radio, $215 million; and OTT/connected TV, $1.2 billion.
- A wide-ranging consumer survey looking at top 20 premium streamers and smaller providers showed a 2.6% dip to a 74 customer-satisfaction index.
- An estimated 1.90 million subscribers cut the cord in the first three months of 2021.
- The U.S. share of global pay-TV revenues will decline from 52% to 40% between 2020 and 2026, projects Digital TV Research.
- The media research company estimates this year will see a 4.7% decline in addressable TV homes to 57.6 million.
- Total U.S. pay TV subscriber homes dropped 7.3% in Q4 2020 -- the fifth in a series of consecutive 7% quarterly declines.
