Nearly half of respondents say their "first stop" destination is one of the "big 5" streaming services - Netflix, Prime Video, Disney+, Hulu, Max - up vs. 35% in 2021 and 30% in 2018.
Linear TV networks will have 42% (114 games) of all NFL games exclusively. Just 7% (20 games) will be available exclusively on national direct-to-consumer platforms,
Because many Prime Video viewers consider the service to be "free," they are now seeing ads on the service.
A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
Peacock will be the exception to projections of flat to slight growth - estimated at a 15% increase to average 15 minutes per day among users 18 and up. YouTube remains the leader overall, averaging
51 minutes per day among viewers age 18 and up . Although it will see slower growth in the next two years, eMarketer says it has staying power - and will yield a top 9.1% share by the end of 2026 for
all CTV/streaming video consumption.
As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.
The outlook for TV and CTV continues to be an "unsettled ad market," according to Bernstein Research, with projections that linear video ad spend will move down with the spend "slightly up to flat in
streaming," according to Laurent Yoon, media analyst for Bernstein, in a recent report.
The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement that it will have "meaningfully fewer ads than linear TV and other streaming providers."
Netflix released 99 original TV seasons in Q4 2023, a HarrisX survey released by MoffettNathanson Research finds. In second place is Amazon Prime Video with 58, followed by Disney+, Paramount+, Max,
Hulu and Peacock. Netflix released a massive145 original TV series a year before during the same period.
Although there has been much analysis of expanding ad-supported streaming platforms, consumer spending on streamers -- subscription fees -- keeps rising.
With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that has grown share with a leading 28% of total video hours vs. 24% a year
ago.
Advertising a digital sales event on traditional media may not be as necessary.
The 'Big Three' now account for 43% of streaming services in U.S. homes, versus 56% in 2020, although one or more of the three are still found in 83% of homes, per latest Leichtman Research survey.
Prime Video surpasses Disney+, which lost ground after ranking #1 last year.
Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections.
Prime Video had a 21% share to Netflix's 20% in Q1 2023, according to JustWatch user data.
YouTube still dominates, but TikTok's influence with kids is gaining both in viewing time and advertising impacts, study finds.