Search results for "amazon prime video"

• Streamers Now 'First Stop' For Consumers
  Nearly half of respondents say their "first stop" destination is one of the "big 5" streaming services - Netflix, Prime Video, Disney+, Hulu, Max - up vs. 35% in 2021 and 30% in 2018.
  September 18, 2024  Tags: amazon prime video, cable tv, disney+, hulu, loyalty, max, netflix, research, satellite tv, streaming, television
• New NFL Season: 49% Of Games On Streaming, 7% Exclusively
  Linear TV networks will have 42% (114 games) of all NFL games exclusively. Just 7% (20 games) will be available exclusively on national direct-to-consumer platforms,
  September 6, 2024  Tags: amazon prime video, d2c, football, media measurement, ratings, research, sports, television
• Amazon Prime Video's Switch To Ads Drives Down Ad-Free Video
  Because many Prime Video viewers consider the service to be "free," they are now seeing ads on the service.
  August 12, 2024  Tags: advertising, amazon, amazon prime video, cmmr, research, streaming, television
• Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: Study
  A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
  July 31, 2024  Tags: amazon prime video, avod, connected tv, consumer, consumer experience, engagement, fast, mvpd, research, streaming, svod, television, vmvpd
• Streaming Viewing Estimate: Flat To Slight Gains Through 2026
  Peacock will be the exception to projections of flat to slight growth - estimated at a 15% increase to average 15 minutes per day among users 18 and up. YouTube remains the leader overall, averaging 51 minutes per day among viewers age 18 and up . Although it will see slower growth in the next two years, eMarketer says it has staying power - and will yield a top 9.1% share by the end of 2026 for all CTV/streaming video consumption.
  July 9, 2024  Tags: amazon prime, amazon prime video, audience measurement, connected tv, forecast, hulu, max, media measurement, peacock, ratings, research, streaming, television, youtube
• Streaming, CTV CPMs Under Pressure As New Ad Options Expand
  As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.
  April 25, 2024  Tags: ad inventory, advertising, amazon prime video, avod, connected tv, cpm, digital, disney+, hulu, impressions, netflix, peacock, research, streaming, television
• Linear TV 'Down,' Streaming 'Flat To Slightly Up': Analyst
  The outlook for TV and CTV continues to be an "unsettled ad market," according to Bernstein Research, with projections that linear video ad spend will move down with the spend "slightly up to flat in streaming," according to Laurent Yoon, media analyst for Bernstein, in a recent report.
  February 21, 2024  Tags: ad spending, advertising, amazon prime video, connected tv, earnings, forecast, media buying, research, revenue, television, upfront
• Ad-Supported Amazon Prime Projected To Take In $1B In First Year
  The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement that it will have "meaningfully fewer ads than linear TV and other streaming providers."
  January 26, 2024  Tags: advertising, amazon, amazon prime video, avod, disney, disney+, forecast, launch, research, revenue, streaming, television, video
• Netflix Still The Leader In Releasing New Original TV Seasons
  Netflix released 99 original TV seasons in Q4 2023, a HarrisX survey released by MoffettNathanson Research finds. In second place is Amazon Prime Video with 58, followed by Disney+, Paramount+, Max, Hulu and Peacock. Netflix released a massive145 original TV series a year before during the same period.
  January 22, 2024  Tags: amazon prime video, content, research, streaming, television
• Who's Really Paying The Monthly Streaming Bill? Heavy Streaming Users
  Although there has been much analysis of expanding ad-supported streaming platforms, consumer spending on streamers -- subscription fees -- keeps rising.
  September 28, 2023  Tags: advertising, amazon, amazon prime video, avod, cord-cutting, research, streaming, subscriptions, television
• Top Maturing Platforms For Streaming, CTV Losing Share To Smaller Ones: Comscore
  With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that has grown share with a leading 28% of total video hours vs. 24% a year ago.
  August 29, 2023  Tags: amazon prime video, apps, comscore, connected tv, cord-cutting, digital, disney+, hulu, media measurement, netflix, pluto tv, research, streaming, television, youtube
• Amazon Drives Higher Prime Day Sales With Fewer Linear TV Ads
  Advertising a digital sales event on traditional media may not be as necessary.
  August 14, 2023  Tags: amazon, amazon fire, amazon prime, amazon prime video, broadcast networks, broadcasting, cable, cable tv, cmmr, comcast, ctv, disney, fox corp, nbcuniversal, paramount, viacomcbs
• Household Share Dominance Of Netflix, Amazon, Hulu Is Declining: Survey
  The 'Big Three' now account for 43% of streaming services in U.S. homes, versus 56% in 2020, although one or more of the three are still found in 83% of homes, per latest Leichtman Research survey.
  August 10, 2023  Tags: amazon prime video, hulu, netflix, research, streaming
• Amazon Prime Video Leads In ACSI Customer Satisfaction Survey
  Prime Video surpasses Disney+, which lost ground after ranking #1 last year.
  June 8, 2023  Tags: amazon prime video, customer experience, customer service, hulu, live streaming, netflix, paramount+, peacock, research, streaming, television
• Amazon Prime Video Subs Forecast To Nearly Match Netflix's By 2028, Easily Surpass Disney+
  Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections.
  May 16, 2023  Tags: amazon prime video, disney+, forecast, netflix, paramount+, research, subscriptions, svod, television
• Has Prime Video Surpassed Netflix In U.S. Subscriber Share?
  Prime Video had a 21% share to Netflix's 20% in Q1 2023, according to JustWatch user data.
  April 14, 2023  Tags: amazon prime video, netflix, research, streaming, subscriptions, television
• TikTok Ads Increasingly Driving Kids' Product Requests, Purchases
  YouTube still dominates, but TikTok's influence with kids is gaining both in viewing time and advertising impacts, study finds.
  January 18, 2023  Tags: ad-supported video on demand, amazon prime video, kids 6-11, research, social media, television, tiktok, video, videoegg, youtube