With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that has grown share with a leading 28% of total video hours vs. 24% a year
Advertising a digital sales event on traditional media may not be as necessary.
The 'Big Three' now account for 43% of streaming services in U.S. homes, versus 56% in 2020, although one or more of the three are still found in 83% of homes, per latest Leichtman Research survey.
Prime Video surpasses Disney+, which lost ground after ranking #1 last year.
Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections.
Prime Video had a 21% share to Netflix's 20% in Q1 2023, according to JustWatch user data.
YouTube still dominates, but TikTok's influence with kids is gaining both in viewing time and advertising impacts, study finds.