Viewers Multitask, Watch Average Of 24 Hours Of TV Every Week: Study
- by Wayne Friedman , June 27, 2025
Nearly 90% of modern TV viewing continues to come with multitasking activities -- but not just with use of a mobile phone.
A new study from Altice USA’s pay TV provider Optimum says major multitasking activities with TV viewing include, in order: eating, internet browsing on one’s phone, texting/talking on …
This is the kind of nonsense you get in polls ahich don't make respondents think out their actual behavior. First off- an average TV viewing situation--an average minute not anytime during an evening--does not feature 90% of the audience multitasking while "watching". Second, 24 hours a week is well below the average reported by Nielsen--based not of people's calims but on what they actually do. The typical norm, these days is about five hours a day or 35 hours per week. And most people don't watch TV most of the time, either.