Commentary
Streamers Now 'First Stop' For Consumers
- by Wayne Friedman , Staff Writer, September 18, 2024
First stop for TV viewers these days? Now, for the first time, it is clearly for streaming platforms, according to new Hub Entertainment Research.
Nearly half of respondents (46%) say their "first stop" destination is among the "big 5" streaming services -- Netflix, Prime Video, Disney+, Hulu, or Max -- …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
