Top Maturing Platforms For Streaming, CTV Losing Share To Smaller Ones: Comscore
- by Wayne Friedman , August 29, 2023
Top maturing platforms for streaming and connected TV have seen a general contraction in the business -- with growth coming from smaller platforms collectively gaining share, says Comscore.
May 2023 research shows 75% of growth in video hours on connected TV (CTV) devices is from smaller platforms outside the top …
