Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "football"
- Streaming platforms are moving into live sports to gain more subscribers, dividing the sports audience.
- Linear TV networks will have 42% (114 games) of all NFL games exclusively. Just 7% (20 games) will be available exclusively on national direct-to-consumer platforms,
- Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN to secure some early-round games in the new expanded College Football Playoff series. WBD's TNT will get two first-round games starting this season and an additional two quarterfinal games in 2026 and 2028, which can be added to WBD's streaming Max platform.
- Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from promo/ad efforts around an AFC Wild Card Game.
- Younger consumers were more likely to say they would watch games attended by the pop superstar, including 21% of people ages 13 to 24.
- "We have proposed creative ways to make Disney's direct-to-consumer services available to their Spectrum TV subscribers," Disney said. This could include ties to ESPN+, analysts speculate -- but not necessarily for Disney+ and/or Hulu.
- Eighty-three percent of shoppers said they host or attend watch parties at home at least once a season.
- Even younger versus older Millennials show markedly different preference patterns.
- Fox Corp. has created a new senior executive research/data post with longtime Fox Sports exec Mike Mulvihill, named as president of insights and analytics.
- Watching football brings people together, even when they don't enjoy other activities with their friends and families.
- While national TV advertising will recover somewhat in Q4 thanks to continued strong linear TV NFL programming, there will be a 5% decline for all of 2023, according to MoffettNathanson Research estimates.
- The NFL launches NFL+ today, as the NFL posted another TV ad record -- surging 14% to $4.3 billion, according to Standard Media Index. NFL+ is a subscription service that includes live, out-of-market preseason games and local and prime-time regular-season games, playoffs games (phone and tablet only), among other content.
- The destination provides fans with highlights, game recaps, and original series and gives advertisers the ability to reach consumers who tune in to the game to see ads rather than watch the sport, Sadie Thoma, U.S. Creative Works director, wrote in a blog post.
- Although pay TV subscriber homes continue to decline overall, regular sports viewers watching in homes with the traditional pay TV bundle are growing.
- Disney gained in the number of actual games, including two Super Bowls, MoffettNathanson analyst Michael Nathanson says. ESPN's "Monday Night Football" was up 4% last season to $232.1 million in national TV advertising, according to Standard Media Index. For the new 11-year contract, MoffettNathanson estimates ESPN's average yearly NFL cost will grow 42% to $2.7 billion.
- "It's Amazon's world, and other rights holders are living in it," GroupM Business Intelligence Global President Brian Wieser wrote in an analysis of the new NFL rights deals he sent over the weekend.
- The second round of the four divisional games was down 7% to a Nielsen-measured 30.6 million in the live program-plus-same-day time-shifted metric.
- Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amazon Prime Video and Twitch -- the highest ever for a streaming digital NFL game, based on estimated viewers per living-room streaming device, the NFL says. Amazon's Saturday game also included viewing on mobile apps from the NFL, 49ers and Cardinals apps, and Verizon Media mobile platforms. When including over-the-air TV stations in local markets, the game earned 5.9 million viewers.
- Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to MediaRadar. Major TV networks experienced huge TV production delays due to the COVID-19 pandemic, which pushed out many new TV shows and content launches for the 2020-2021 TV season to start in November or later.
- Driven by network tv's growing dependence on NFL programming, rights fees could rise 57% to $8.8 billion, MoffettNathanson estimates, as a new round of multi-year contracts are set to get underway.
- A plurality of Americans -- especially NFL fans -- support more players taking a knee in recognition of the Black Lives Matter movement during NFL games. That's one of the findings of a national survey conducted by DeVries Global and Dynata in the wake of George Floyd's death and the Black Lives Matter protests nationwide.
- If the NFL season is postponed, 33% of pay-TV customers said they were "somewhat" or "very" likely to cancel their cable subscription.
- Following a 5% gain in TV viewership for NFL regular-season games this past season, the NFL's TV networks had a 14% increase in national TV advertising revenues, according to a recent estimate.
- As the 2019-20 NFL season/post-season winds down with this weekend's Big Game, Morning Consult has published a fascinating retrospective on the NFL's brand rub. The analysis above ranks the brand getting the biggest lift from NFL fans (vs. all American adults) rating them favorably. It shouldn't be surprising that three beer brands rank among the top 10, but only one media brands -- cable network TBS -- ranks on this basis.
- Just 24 brands have released Super Bowl ads and/or ad teasers on a variety of platforms including YouTube and Facebook, according to iSpot.tv. This totals some $13.5 million in media spend. A year ago, over the same pre-Super Bowl time period, 40 brands pre-released Super Bowl creatives (with an $18.7 million spend).
- To better understand the underlying motivations and interests of the subgroups that make up NFL fans in the U.S., we segmented them based on their behavioral or attitudinal attributes.
- The current divisive state of partisan American politics is often compared to "team sport." Turns out, most Americans care far more about their favorite candidate than their favorite team, at least where the Super Bowl is concerned. By a margin of more than three to one, Americans say they would prefer to see their favorite candidate win the Presidential election than see their favorite NFL team win the Super Bowl.
- Analysis of longer time-shifted availability of network prime-time shows up to a week after the initial first airing may not be helping TV networks much.
- Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness.
- I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019.
