Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL

Saturday’s NFL regular-season game between the San Francisco 49ers and the Arizona Cardinals posted 4.8 million "average minute" viewers on Amazon Prime Video and its live video-gaming platform Twitch, according to the league -- the highest ever for a streaming digital NFL game.

The NFL says its figures are based …
4 comments about "Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL".
Check to receive email when comments are posted.
  1. David Scardino from TV & Film Content Development, December 29, 2020 at 10:14 a.m.

    Very interesting given the reports of poor picture quality.

  2. Ed Papazian from Media Dynamics Inc, December 29, 2020 at 11:02 a.m.

    Of course we know that not even Nielsen knows how many people "watch" an average commercial minute of any program---only that the content was on the screen. The real figure---even if we buy the device usage stat---is always way below the "audience" that is reported. As for the non-Nielsen findings, I wouldn't put much credence in them. I'm glad, Wayne, that youi used quotes when discussing these "average minute" audience estimates. Way to go.

  3. Darrin Stephens from McMann & Tate, December 29, 2020 at 12:17 p.m.

    I guess the NFL didn't want to say "the figures are based off estimated number of viewers the league pulled out of its ass."

  4. John Grono from GAP Research, December 29, 2020 at 4:12 p.m.

    I think I may have deciphered the "average minute" jargon.

    "Average" might be meant to describe the 'estimation' methodolgy used rather than the mathematicval meaning, while "Minute" might be the adjecftive relating to size rather than the noun relating to a measure of time.   I could be wrong though.

Next story loading loading..

Discover Our Publications