NFL Rights Fees For TV Networks Could Soar, To See A 57% Hike: Analyst

Network television's growing dependence on still-strong NFL programming could see “gigantic” increases in rights fees TV that networks pay to the league, according to MoffettNathanson Research.

MoffettNathanson estimates that a new round of multi-year contracts set to get underway could see a massive 57% rise to $8.8 billion from $5.6 billion per …

1 comment about "NFL Rights Fees For TV Networks Could Soar, To See A 57% Hike: Analyst".
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  1. Ed Papazian from Media Dynamics Inc, September 11, 2020 at 10:54 a.m.

    The leagues are taking a big chance pushing for more and more money so the players can get even richer. It's a mistake to assume that the networks have no choice but to pass higher costs on to sports fixated advertisers who will keep paying more and more forever---simply in a quest for ratings. As I keep pointing out, the games are not necessarily profitable as purely network entries but are lucrative content for the O&O stations and affiliates as well as being an important rationale for for re-transmission fees which, curently generate the largest profits for the networks. While the leagues and players may get what they want this time, there may come a point where the networks have developed profitable SVOD/AVOD services--say four or five years down the road----when they say no. Then what?

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