Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers Decline

Although overall U.S pay TV subscriber homes continue to fall, regular sports viewers watching in homes with the traditional pay TV bundle are growing.

A new survey from Altman Solon, with analysis from MoffettNathanson Research, says there were 58 million sports TV viewing households in the third quarter of this …

1 comment about "Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers Decline".
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  1. Ed Papazian from Media Dynamics Inc, December 1, 2021 at 7:44 a.m.

    Wayne, mixing and matching the results form different datasets is a risky business. Just because a survey projects a gain of 2.6 million "sports viewing homes" over a two- year period tells us nothing. The number, itself, is so small when compared to the total number of TV homes---122 million---that it could be interpreted as no change at all---or well within the margin of error  inherent in any survey. Moreover, what about viewers---not homes?How much time did they devote to sports viewing? Despite it's issues, I'd rather see a Nielsen analysis based on meter findings and viewing records before I leapt to any conclusions about trends in sports viewing. Perhaps such data would confirm the MoffettNathanson interpretation---perhaps not.

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