Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "olympics"
- Ampere Analysis says there was a 25% share - 103 sports documentaries and docuseries - of all documentaries released from May to July 2024 -- a record share level.
- NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 million subscription signups over a 7-day period of the two-week event.
- After market research uncovered some surprising reasons women exercise less, the company launched a new mental health platform.
- NBCU and WPP's BAV Group think so -- and they have just released the latest findings from two decades of brand metric-tracking research to prove it.
- NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the Millennium shifted billions of dollars from broadcast to cable.
- Big-screen devices pulled a 43% share of opening-day view time, but handheld devices were close behind.
- Although pay TV subscriber homes continue to decline overall, regular sports viewers watching in homes with the traditional pay TV bundle are growing.
- Streaming data was boosted by NBCU's coverage of the Tokyo Summer Olympic games. Nielsen also says there was ample pre-Olympics content on YouTube in the period to lift the streaming category.
- Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains.
- Despite some big question marks about attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar on Thursday forecast it will set a new record for U.S. TV ad sales at $2.25 billion.
- With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus outlook has dropped to an average 6.2% decline for 2020, and a 7.3% increase in 2021. For the U.S. ad economy, the consensus outlook drops to -4.4% in 2020 and a 4.3% expansion in 2021.
