Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters

Total local-media advertising revenues are forecast to see growth of 4% this year to $142 billion.

Digital media is making double-digit-percentage advances and local TV is losing ground, according to BIA Advisory Services.

Total local digital ad spending is projected to be 15% higher this year to $64.7 billion, from …

Next story loading loading..

Discover Our Publications