Commentary
Olympics Opening Stream Time +349% Vs 2018, Roku Heavily Dominates Big Screens
- by Karlene Lukovitz @KLmarketdaily, February 11, 2022
In another confirmation of streaming’s dramatic growth in recent years, opening-day streaming hours for the Winter Olympics in Beijing were up nearly 350% compared to opening day at the last Winter Olympics, held in PyeongChang in 2018, according to a Conviva report.
Streaming viewership of the ceremony itself on Feb. …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
