Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
- by Joe Mandese @mp_joemandese, January 29, 2021
With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus outlook has dropped to an average 6.2% decline for 2020, and a 7.3% increase in 2021. For the U.S. ad economy, the consensus outlook drops to …
