Supplier of the Year: NBCUniversal
- by Joe Mandese @mp_joemandese, January 8, 2023
As I write this article explaining MediaPost’s supplier of the year, I wonder if the NBCUniversal brass aren’t dreading it. And not without reason.
I spent much of the past year editorializing about their campaign to persuade advertisers to begin using currencies certified by a supplier: NBCUniversal.
Mostly, I just …
