Search results for "performance marketing"

• Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
  The market is sending disruptive intent signals for creative agencies, while big brands also are researching "global business services" in big numbers, suggesting some big changes may be imminent.
  May 20, 2022  Tags: agency, brands, digital, performance marketing, research, search
• Why Marketers Are Misinformed About What Consumers Want
  As U.S. workers settle back into a hybrid work model, two commuter studies examine the impact of digital-out-of-home screens on consumer perception.
  May 16, 2022  Tags: advertising, data, digital, digital-out-of-home, out-of-home, performance marketing, research, search
• Overlay Ads On CTV Increase Search Intent, Study Finds
  Brands should consider using ads that appear in video content, rather than during a break in content, when advertising on CTV, a study by MAGNA Media Trials and GumGum finds. The companies believe this method captures the attention of consumers with fewer commercials
  May 3, 2022  Tags: advertising, connected tv, contextual advertising, ctv, digital, engagement, performance marketing, research, search, technology, television
• Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
  "This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov, director, head of ad measurement and research at Roku.
  April 25, 2022  Tags: advertising, analytics, attribution, cpg, data, live streaming, media buying, media measurement, metrics, mixed media, performance marketing, research, roku, search, streaming, tv
• Tinuiti Partners With Snapchat To Drive Performance
  Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business results.
  April 22, 2022  Tags: ad targeting, advertising, audience measurement, audience targeting, digital, dynamic, media measurement, nielsen, performance marketing, research, snapchat, social media, targeting, tv
• Revenue Lost By Poor Digital Experience Can Now Be Measured
  Developers at Qualtrics XM believe they have developed a process to tie the digital experience to the company's bottom line.
  March 17, 2022  Tags: analytics, customer experience, customer service, data, metrics, performance marketing, research, revenue, search
• Crown Media Inks Ad-Measurement Deal With iSpot.tv For Reach, Attention Metrics
  The deal will offer insights on the real-time performance -- second-by-second measurement tracking attention -- of commercials on its networks, EVP of Ad Sales and Digital Media at Crown Media Ed Georger said in a statement.
  March 15, 2022  Tags: advertising, cable tv, data, media measurement, metrics, performance marketing, research, television
• Brands May Have An App For That, But Here's Why Consumers Don't Use It
  What is the value of apps, and how do they help with conversions and connections, especially with consumers deleting or ignoring them once they are downloaded to their mobile phone?
  March 8, 2022  Tags: app store, apps, digital, mobile, performance marketing, qsr, research, restaurants, retail, search
• Data Shows Significant Gap Between Perception And Performance Of Customer Experience
  ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is the industry with the largest disparity in how companies rate themselves vs. actual user experiences.
  February 16, 2022  Tags: advertising, b2b, customer experience, data, digital, financial services, media, news, performance marketing, publishing, research, retail, search
• Reddit Prepares For IPO, Names Tinuiti As First Independent Agency Partner
  The partnership gives Tinuiti clients early access to Reddit tools, teams and resources, and an opportunity to test the platform's newest advertising products -- especially those geared toward performance marketing.
  February 16, 2022  Tags: advertising, agency, digital, ipo, performance marketing, research, search, social media, valuation
• Certifiable
  When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds.
  February 7, 2022  Tags: advertising, agency, audience measurement, broadcasting, data, digital, media buying, metrics, performance marketing, ratings, regulation, research, television
• Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
  Contextual advertising awareness has a steep hill to climb. But brands like Frito Lay, which has tackled the challenge, have found success, GumGum data shows. James Clarke, Frito Lay senior director, media strategy and CRM, believes success in contextual advertising is less dependent on the brand being advertised and more so on the strength of alignment between messaging and creative with the surrounding environment in which the ad is placed.
  January 27, 2022  Tags: ad tracking, advertising, analytics, contextual advertising, contextual tracking, cookie tracking, digital, metrics, performance marketing, research, search, tracking
• Research Firm Suzy Builds New Advisory Board, Includes Execs From Kraft Heinz, Xandr, CoinDesk
  Market research platform Suzy introduced an industry advisory board today that includes leadership from many high-profile companies, including execs from Kraft Heinz, CoinDesk, Vitacup, and Xandr.
  January 20, 2022  Tags: advertising, cpg, digital, performance marketing, research, retail, search
• Leveraging Performance Video on Amazon
  The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark's director of marketing operations, Mike Dattilo, shares how he's successfully targeting SMB users to expand their audience and increase brand awareness and conversions through performance video.
  January 13, 2022  Tags: brand marketing, branded content, content marketing, digital marketing, integrated marketing, marketing, mobile, paid search, performance marketing, search, search marketing, streaming, video
• Visible Wireless: Grass Roots Branding and Media Planning
  Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew - from product development even to media planning. Visible's digital marketing lead, Sarah Baker, shows us what a grass roots media strategy looks like?
  January 10, 2022  Tags: brand marketing, branded content, content marketing, digital marketing, integrated marketing, marketing, paid search, performance marketing, search, search marketing, streaming, video
• What You Read In 2021
  The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
  January 3, 2022  Tags: amazon, apple, apps, augmented reality, data, data management, digital, funding, google, m&a, mapping/navigation, maps, media buying, metrics, mobile, performance marketing, research, search, search marketing, youtube
• The Expansion Of SEO Into All Business Areas
  SEO has long been recognized as one of the most impactful, highest ROI marketing channels. Search is the starting point for 68% of online experiences, and ROI of SEO can be over 12-times greater than other types of marketing spend.
  December 22, 2021  Tags: artificial intelligence, conversion cycle, data management, machine learning, metrics, performance marketing, research, roi, search, seo
• Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
  At least that's my conclusion after Advertiser Perceptions shared its latest research with me on the topic.
  December 13, 2021  Tags: ad buys, advertising, brand safety, digital, digital content, media buying, performance marketing, research, television, trust-based marketing
• B2B Marketers Confront Challenges With First-Party Data
  Most B2B sales and marketing execs said the mass shift to remote work has disrupted their ability to effectively identify and reach buyers.
  December 10, 2021  Tags: b2b, big data, canada, cmmr, data, data management, data mining, data sharing, data-targeting, database marketing, performance marketing, uk
• Advocado Buys Kantar's Ad Verification Unit
  Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform, for advertisers to efficiently track and measure their ads.
  December 1, 2021  Tags: ad campaign, advertising, attribution, data, data management, digital, media measurement, performance marketing, real-time, research, tv
• Adobe, AppsFlyer Mobile Data, And The Evolution Of A Knee
  Here is what marketers need to know about mobile performance -- and who to contact during my two weeks off after surgery, through Dec. 3.
  November 18, 2021  Tags: advertising, b2b, digital, enterprise marketing, mobile, performance marketing, research, sales, search, study
• Social Posts Or Ads: How Do Consumers Want To Hear From Brands?
  A third of social media users engage with organic content from brands regularly by clicking on ads, visiting a brand's site or purchasing products. Not all sites perform the same, according to Model B, a tech company with roots in AI, and Opinium, a New York-based agency.
  November 11, 2021  Tags: advertising, digital, digital content, influencer marketing, performance marketing, research, search, social media
• SQL - Marketers Need To Know This Geeky Side Of Data Cleanrooms
  Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.
  November 8, 2021  Tags: ad campaign, analytics, data, data management, database marketing, health, metrics, microsoft, performance marketing, privacy, research, search
• Q3 Global Streaming View Time +21%, Ad Performance Up, Ad Quality Mixed
  While missed ad opportunities and ad start times declined, buffering and picture quality worsened somewhat in the quarter.
  November 4, 2021  Tags: advertising, digital, performance marketing, research, streaming, television, video
• B2C Brands Are Investing In Social Commerce -- And Succeeding, Study Finds
  Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
  November 2, 2021  Tags: b2c, brands, customer experience, customer service, ecommerce, email, france, performance marketing, research, social media, uk
• Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
  While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention Economy" research program is focused on measuring the true value of attention across channels, platforms, and formats, to reroute the way the ad industry judges an ad's real success.
  October 27, 2021  Tags: advertising, agency, apps, digital, media buying, media measurement, metrics, mobile, performance marketing, research, search, social media, uk, video, viewability
• Kroger Launches Private Marketplace To Support First-Party Ad Targeting
  Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platform.
  October 20, 2021  Tags: ad buys, advertising, agency, audience targeting, brand safety, brands, connected tv, cpg, data, digital, dsp, holding company, launch, performance marketing, programmatic, research, retail, search
• Media Research Vet Gopalakrishnan Moves To iSpot.tv
  Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives.
  October 20, 2021  Tags: analytics, data, digital, management, media, metrics, performance marketing, research, television
• Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
  Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.
  October 15, 2021  Tags: ad spending, advertising, automation, connected tv, digital, media buying, metrics, omni-channel marketing, performance marketing, programmatic, research, search, social media, television, trends, viewability
• GoodRx Finding Ways Other Than Advertising To Drive Revenue
  GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creating a campaign focused on racing to cure Hepatitis C.
  October 11, 2021  Tags: advertising, awareness, budgets, campaigns, data, digital, health, health care, performance marketing, pharma, research, search