Search results for "performance marketing"

• Decentralized Search Engine Gives Advertisers An Abundance Of Data
  When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and geography.
  May 13, 2025  Tags: ad performance measurement, ad targeting, advertising, attribution, conversion cycle, ctr, data, digital, impressions, location-based, media measurement, mobile, performance marketing, privacy, research, search, start-ups, venture capital
• Google Agrees To Fund Three Nuclear Energy Sites
  AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer Elementl Power will help to develop three project sites for advanced reactors.
  May 7, 2025  Tags: ad performance measurement, ad serving, advertising, data, energy, funding, generative ai, google, media buying, microsoft, performance marketing, research, science, search
• Google's Culture Trains AI Entrepreneurs To Build Startups
  Of the top 50 AI startups, 14 were co-founded and led by former Google employees. These companies have collectively raised $14.7 billion, accounting for 28% of total funding for top AI startups, and have a combined valuation of $71.6 billion.
  March 20, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, google, performance marketing, research, voice activated, voice assisted, voice search
• Would You Switch From Google To Bing For A Price?
  Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's Bing. DuckDuckGo and other privacy-based engines were not mentioned in the research.
  March 18, 2025  Tags: ad performance measurement, consumer experience, google, legal, media buying, performance marketing, policy, research, search
• AI Search Seems Confident About Inaccurate Answers
  Most tools tested confidently presented inaccurate answers and rarely used qualifying phrases such as "it appears," "it's possible" or "might" or acknowledged knowledge gaps with statements like "I couldn't locate the exact article," according to a study released early this month.
  March 12, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, chat, chatbot, news, online publishing, performance marketing, publishing, research, search
• Google Paid $11.8M In Bug Bounties In 2024
  Rewards went to 660 security researchers who reported security bugs in Google's products throughout the company from its Vulnerability Reward Program. Microsoft also expanded its program.
  March 10, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, google, media buying, microsoft, online publishing, performance marketing, publishing, research
• The Next Generation Of The Marketing Mix Model
  Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.
  March 7, 2025  Tags: ad performance measurement, agency, biometrics, data, measurement, metrics, mixed media, nielsen, open source, performance marketing, research, saas, start-ups
• What Election Trends Say About 2025 Ad Strategies
  Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political Robin Porter.
  March 4, 2025  Tags: ad performance measurement, advertising, attention, campaigns, ctv, media buying, media measurement, omni-channel marketing, performance marketing, policy, politics, research, television, trends, tv
• Apple Announces $500B Investment In U.S., Includes AI, ML, Education
  Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, extending a previous five-year goal for U.S. investment that affected search, recommendations, and advertising.
  February 24, 2025  Tags: ad campaign, ad performance measurement, ad technology, ai, apple, artificial intelligence, performance marketing, research, search, social commerce, social media, technology
• Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
  As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of data collected, analyzed, processed and used. Microsoft said it has combined science and art to solve previously unsolvable problems.
  February 20, 2025  Tags: ad campaign, ad performance measurement, advertising, ai, artificial intelligence, data, google, media buying, microsoft, performance marketing, research, science, technology
• Amazon Develops Predictive Model For Databases
  The tool can be used to benchmark application domains such as ecommerce, advertising and social networks. It can handle up to billions of rows, schema complexity, and temporal evolution. For each dataset, Amazon can define relevant predictive tasks, such as estimating missing cell values.
  February 17, 2025  Tags: ad performance measurement, advertising, ai, artificial intelligence, data, database marketing, ecommerce, media buying, open source, performance marketing, research, social commerce, social media
• Programmatic Models Seeping Into Commerce Advertising
  The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
  February 10, 2025  Tags: ad campaign, ad performance measurement, advertiser-agency relationship, advertising, ai, artificial intelligence, ecommerce, media buying, online publishing, paid search, performance marketing, programmatic, publishing, research, search, shopper marketing, social media
• Anthropic's Constitutional Classifier Challenges 'Jailbreaking'
  Following Microsoft and Meta into the unknown, AI startup Anthropic - maker of Claude - has a new technique to prevent users from creating or accessing harmful content - aimed at avoiding regulatory actions against the company, gaining investment funding, and convincing advertisers and other types of businesses it is safe to adopt its models.
  February 4, 2025  Tags: ad fraud, ad performance measurement, advertising, audio, content, content issues, hacking, language, performance marketing, research, search, start-ups
• Investments In Connected Commerce, Tech Stacks Rise To $585B
  Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.
  January 30, 2025  Tags: ad campaign, ad performance measurement, ad spending, ad technology, advertising, ai, artificial intelligence, connected tv, ctv, ecommerce, marketing, media buying, performance marketing, research, search, search marketing, social media, television
• Overspending On Performance Ads Leads To 'Doom Loop'
  A combined performance and brand approach increases median revenue by 90%.
  January 29, 2025  Tags: ad performance measurement, brand image, brand marketing, cmmr, performance marketing
• Brand And Performance Are Codependent - Here's Why
  New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" companies were at least somewhat integrated to connecting brand and demand.
  January 29, 2025  Tags: ad performance measurement, advertising, brands, budgets, marketing, measurement, performance marketing, research, search
• Immediate, Measurable Ad Results Fuel Performance Advertising
  An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices.
  January 16, 2025  Tags: ad performance measurement, advertising, connected tv, iab, media buying, paid search, performance marketing, research, retail, search, television
• Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
  How the brain accepts and processes GAI in creative and ads has become a focus of several studies as more companies use the technology to build ads. This will affect ad performance if certain factors are not taken into consideration.
  December 12, 2024  Tags: ad performance measurement, advertising, consumer, consumer experience, creative, generative ai, performance marketing, research, technology
• Google Releases Gemini 2.0, Built For Agentic Era
  In a race to become the dominant player in AI, Google has released what it calls its most "capable" AI assistant as the technology becomes the answer to organizing the world's information to keep users on its search engine and advertisers on its ad platforms.
  December 11, 2024  Tags: ad campaign, ad performance measurement, advertising, artificial intelligence, generative ai, google, microsoft, performance marketing, research, search, technology
• Former Google Employees Create 14 Of The Top 50 AI Startups
  Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have raised about $14.7 billion, accounting for nearly 28% of the funding for the top AI startups and have a combined valuation of $71.60 billion.
  December 9, 2024  Tags: ad campaign, ad performance measurement, analytics, artificial intelligence, audience measurement, earnings, investments, performance marketing, research, search
• One-Third Of Marketers Expect 2025 Budgets To Rise
  WARC's forecast finds that while 65% expect business to improve, fewer think that will translate to more marketing funds. DEI continues to wither.
  December 5, 2024  Tags: ad spending, brand marketing, cmo, performance marketing, research
• Kendra Scott And Carhartt Find Success In Data
  From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
  November 21, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, campaigns, data, data management, ecommerce, media buying, performance marketing, research, search
• 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
  "Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.
  November 17, 2024  Tags: ad performance measurement, ad tracking, attention, brand safety, content, data, measurement, media buying, metrics, online publishing, performance marketing, publishing, research, tiktok, tracking
• Google Accidentally Leaks Jarvis, Shows The Agent Is Real
  An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
  November 6, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, augmented reality, generative ai, google, microsoft, performance marketing, research, search
• How To Avoid The 7 'Deadly Sins' Of Emotionless Advertising
  Consumer attention is difficult to capture, but emotional storytelling - rather than rational approaches to advertising - can dramatically drive brand growth and success.
  October 24, 2024  Tags: ad performance measurement, advertising, audience measurement, brand marketing, branding, brands, google, media buying, performance marketing, research, storytelling, word of mouth
• AI Predicts Next Words, Next Actions - Is It Worth Trillions?
  Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.
  September 25, 2024  Tags: analytics, artificial intelligence, chatbots, content, content marketing, data management, digital, ecommerce, language, performance marketing, research, search, social media, technology, tools
• TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
  TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
  September 24, 2024  Tags: ad campaign, ad performance measurement, ad serving, ad targeting, advertising, artificial intelligence, brands, china, conversion cycle, google, keywords, legal, media buying, paid search, performance marketing, research, search, search marketing, tiktok
• Reddit Users Challenge Google, Sending Business Owners A Message
  Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
  September 18, 2024  Tags: ad campaign, ad performance measurement, advertising, ai, analytics, artificial intelligence, audience measurement, audience targeting, baby boomers, bots, gen x, gen z, google, marketing, media buying, paid search, performance marketing, research, search, strategy
• CTV: Quantifying Non-Performance In Performance Media
  Connected television took on a vibe of performance media as it matured with more ad dollars flowing into the channel despite slowing growth in the years to come.
  August 19, 2024  Tags: advertising, connected tv, forecast, interactive, metrics, neuromarketing, performance marketing, research, streaming, television
• What's Behind The Microsoft AI Optimization Framework
  Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection, and more.
  August 1, 2024  Tags: ad buys, ad campaign, ad fraud, ad optimization, ad performance measurement, ai, algorithms, artificial intelligence, ctv, gaming, innovation, media buying, microsoft, performance marketing, recommendations, research, video