When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and
geography.
AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer
Elementl Power will help to develop three project sites for advanced reactors.
Of the top 50 AI startups, 14 were co-founded and led by former Google employees. These companies have collectively raised $14.7 billion, accounting for 28% of total funding for top AI startups, and
have a combined valuation of $71.6 billion.
Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's
Bing. DuckDuckGo and other privacy-based engines were not mentioned in the research.
Most tools tested confidently presented inaccurate answers and rarely used qualifying phrases such as "it appears," "it's possible" or "might" or acknowledged knowledge gaps with statements like "I
couldn't locate the exact article," according to a study released early this month.
Rewards went to 660 security researchers who reported security bugs in Google's products throughout the company from its Vulnerability Reward Program. Microsoft also expanded its program.
Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.
Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political
Robin Porter.
Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, extending a previous five-year goal for U.S.
investment that affected search, recommendations, and advertising.
As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of data collected, analyzed, processed and used. Microsoft
said it has combined science and art to solve previously unsolvable problems.
The tool can be used to benchmark application domains such as ecommerce, advertising and social networks. It can handle up to billions of rows, schema complexity, and temporal evolution. For each
dataset, Amazon can define relevant predictive tasks, such as estimating missing cell values.
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content
and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
Following Microsoft and Meta into the unknown, AI startup Anthropic - maker of Claude - has a new technique to prevent users from creating or accessing harmful content - aimed at avoiding regulatory
actions against the company, gaining investment funding, and convincing advertisers and other types of businesses it is safe to adopt its models.
Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.
A combined performance and brand approach increases median revenue by 90%.
New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" companies were at least somewhat integrated to connecting brand and demand.
An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices.
How the brain accepts and processes GAI in creative and ads has become a focus of several studies as more companies use the technology to build ads. This will affect ad performance if certain factors
are not taken into consideration.
In a race to become the dominant player in AI, Google has released what it calls its most "capable" AI assistant as the technology becomes the answer to organizing the world's information to keep
users on its search engine and advertisers on its ad platforms.
Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have raised about $14.7 billion, accounting for nearly 28% of the funding
for the top AI startups and have a combined valuation of $71.60 billion.
WARC's forecast finds that while 65% expect business to improve, fewer think that will translate to more marketing funds. DEI continues to wither.
From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or
undesirable news content.
An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
Consumer attention is difficult to capture, but emotional storytelling - rather than rational approaches to advertising - can dramatically drive brand growth and success.
Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.
TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
Connected television took on a vibe of performance media as it matured with more ad dollars flowing into the channel despite slowing growth in the years to come.
Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection,
and more.