November 20 - 23, 2024
'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
- by Laurie Sullivan @lauriesullivan, November 17, 2024
Daily Mail ran an
eye-tracking study with Lumen Research challenging a long-held practice around brand safety.
The industry goal traditionally has been to avoid running ads alongside
scandalous, negative or undesirable news content. But when Daily Mail analysts conducted the study with Lumen surveying 1,200 U.S. consumers, the results confirmed what marketers at …
