Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "voice assisted"
- About a third of Americans now use voice assistants for purchasing. Siri is the dominant assistant used on mobile.
- Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen at least once a week. Music through AM/FM radio and streaming services is more popular with 40% of remote workers listening every day and 35% listening at least once a week. The research comes from a Nielsen Remote Workers Survey fielded from June 18 through June 25 this year.
- The report should make marketers and developers who create skills for voice assistants aware of the vulnerability that could tarnish brands' reputation.
- Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alone company after nurturing it for about six years.
- A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites in 2019, an IBM study finds.
- Voice search and services are increasingly becoming an important part of selecting a local retailer, says Ashwin Ramesh, CEO of Synup.
- Brands are looking to measure "share of sink" as voice services are used more often in bathrooms. The metric will help brands understand how, when and why consumers use voice assistants.
- About 58.6% of online U.S. adults -- 148 million -- have some voice search experience and among smart speaker owners the adoption rate is 87.8%, according to the report.
- Founded in partnership with Fast-Up Partners (FUP), the group was created following research examining the way consumers use voice-enabled assistants to guide their purchase decisions.
- Several recent studies, including some expected to be released this week, suggest consumers aren't adopting voice technology as fast as previous reports suggest.
- Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60 storylines and 400 potential choices.
- A new study by Google and the National Research Group finds a significant number of consumers are willing to share some of their most personal data with voice-assistant technology in order to have a more personalized media experience.
- Nearly a quarter of UK households -- 22% -- have a home assistant smart speaker, according to research from EY in Mobile Marketing.
- Gadget lovers tend to use voice-controlled devices for simple functions. Sixty-six percent use virtual assistants to play music or listen to podcasts, 56% use them to set an alarm or reminder, and 48% use them to receive updates.
- Smart technology marketing -- AI, AR, VR, IoT and voice assistants -- was by far the fastest-growing segment of investment by marketers in 2018, albeit on a relatively small base. That is the top-line finding of the first-ever benchmark on the burgeoning category from media industry economists PQ Media. While smart technology currently represents just 0.7% of marketing expenditures, it expanded 393% to $340 million in 2018 and is projected to rise to $7.086 billion in 2023, according to PQ's just-released U.S. Smart Technology Forecast.
