Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game.
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60
storylines and 400 potential choices.
Social content was not just the name of the game as Kabam delivered movie-themed content to Marvel Contest of Champions with the launch of two in-game events per film.