Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "branded gaming app"
- Brands can participate in these cultural moments, but they must be mindful of not being too intrusive.
- Sixty-seven percent of game players say that they often consume other media while gaming.
- Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game.
- Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60 storylines and 400 potential choices.
- Social content was not just the name of the game as Kabam delivered movie-themed content to Marvel Contest of Champions with the launch of two in-game events per film.
