Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "voice activated"
- About a third of Americans now use voice assistants for purchasing. Siri is the dominant assistant used on mobile.
- Email personalization is the top method, with chatbots now in second place, Persado and Coresight Research report.
- The report should make marketers and developers who create skills for voice assistants aware of the vulnerability that could tarnish brands' reputation.
- Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alone company after nurturing it for about six years.
- A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites in 2019, an IBM study finds.
- Voice search and services are increasingly becoming an important part of selecting a local retailer, says Ashwin Ramesh, CEO of Synup.
- This innovative unit ran alongside premium on-demand video content where, in exchange for spending a minimum of 30 seconds interacting, users could reduce their traditional commercial load for the rest of the episode.
- Brands are looking to measure "share of sink" as voice services are used more often in bathrooms. The metric will help brands understand how, when and why consumers use voice assistants.
- About 58.6% of online U.S. adults -- 148 million -- have some voice search experience and among smart speaker owners the adoption rate is 87.8%, according to the report.
- Several recent studies, including some expected to be released this week, suggest consumers aren't adopting voice technology as fast as previous reports suggest.
- Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60 storylines and 400 potential choices.
- A little more than half of Britons admit to showing poor manners when talking to their digital assistants, City AM reports. A survey by YouGov found that 55% have been rude to Siri, Alexa or Google and 7% admit this happens regularly.
- Smart technology marketing -- AI, AR, VR, IoT and voice assistants -- was by far the fastest-growing segment of investment by marketers in 2018, albeit on a relatively small base. That is the top-line finding of the first-ever benchmark on the burgeoning category from media industry economists PQ Media. While smart technology currently represents just 0.7% of marketing expenditures, it expanded 393% to $340 million in 2018 and is projected to rise to $7.086 billion in 2023, according to PQ's just-released U.S. Smart Technology Forecast.
- Amazon's Alexa will continue to dominate next year as its share of the UK market slips from 68% to 63% and Google climbs to a 29.5% marketing share in smart speakers, eMarketer reports.
- Digitas has released a new report reinforcing the potential threat that virtual voice assistants represent to brands. The study found that 85% purchased the first option recommended to them on at least one occasion.
- The Forrester report suggests retail brands will invest 55% more in online marketing and advertising by 2023 and less in traditional search channels as more consumers head toward Amazon and retail websites for shopping and toward Google and Bing for answers to questions.
- A recent study found that after conducting a voice search, 28% of consumers will call a business, 27% will visit its website, 19% will visit its physical location, 14% will research the business further, and 12% will research other businesses.
- That's according to a new report from Publicis Media, which explores the user experience with voice-assisted devices like Amazon's Echo and Google Home.
