Commentary

Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink'

Kantar partnered with Pulse Labs to help brands answer questions such as how, when and why consumers use voice assistants, giving brands important insights into user consumption and media habits across platforms by combining Kantar’s research and analytics capabilities with Pulse Labs’ voice behavioral data.

Kantar and Pulse Labs do not have similar partnerships …

6 comments about "Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink'".
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  1. Chris Johnson from BDi LLC Broadcast-Digital-Integrated, September 16, 2019 at 2:12 p.m.

    Most used "share of sink" command: "Alexa, turn on the fan".

  2. Thom Kennon from Free Radicals, September 16, 2019 at 3:50 p.m.

    I can't decide what makes me more uneasy. These cynically self-serving "research" probes or the empty press-release-as-trade-story wet kisses. The pithy "share of sink" sounds cute, but was obviously chosen by the programmatic overlords to suggest these guys will soon be turning this surveillance gun around to fire targeted (voice responsive!) ads at us as we shit, shower and shave. I'm actually a pretty positive guy (as contrary as I sometimes feel) but each day I'm more and more unproud of the industry I chose to spend 30+ years in.  Make em stop, mom....

  3. Laurie Sullivan from lauriesullivan, September 16, 2019 at 4:07 p.m.

    Thom Kennon, perhaps you haven't seen the Halloween-style television commercial about Alexa in the bathroom mirror?  

  4. Thom Kennon from Free Radicals replied, September 16, 2019 at 4:16 p.m.

    Hi Laurie,

    I have not. but will seek out. Alexa is a perfect spooky poster child for the surveillance and data-theft at the heart of the platforms' sinister business model, so I bet it's an unironic howl ; ) ...

    And apols re my crack re the piece. My crankiness is fueled from an increasingly evangelical zeal in helping my clients steer away from this extractive value exchange and towards a more remediated connection with humans.

    thx

    TK

  5. Laurie Sullivan from lauriesullivan, September 17, 2019 at 10:41 a.m.

    Thom Kennon -- https://www.multivu.com/players/English/8602951-kohler-disney-maleficent-mistress-of-evil-campaign-and-sweepstakes/

  6. John Grono from GAP Research replied, September 17, 2019 at 6:19 p.m.

    Thom, thanks for broadening the horizon of what is possible in bathroom monitoring.

    Maybe they will have to segment the current measurement to be "share of sink" and "share of stink".

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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