Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "technology"
- Mila, a nonprofit research institute, argues that AI should be regulated. "Most countries don't have any AI-focused regulations in place - no best practices for use and no clear penalties to prevent bad actors from using these tools to do harm," writes Valerie Pisano, president and CEO of Mila.
- The chief marketing application is behavioral segmentation, Sprout Social reports.
- Sebastien Bubeck, lead author on the paper about artificial general intelligence, has documented complex behaviors exhibited by the system during the past several months.
- New nightmares include budget cuts, and managing consumer loyalty, attention and expectations.
- The CEOs of Google, Microsoft, OpenAI, and Anthropic will meet Thursday with Vice President Kamala Harris and top officials to discuss issues around AI.
- Despite slowing growth, small and midsize businesses in the U.S. have a "sunny outlook" about marketing investments, according to a LinkedIn study conducted by YouGov released today
- Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
- Some 60% of marketing and sales professionals participating in a CMO Council survey do not co-own data and customer strategies.
- As Programmatic technology continues to take shape and plays a more pivotal role in the growth of OOH in 2023, Dentsu Media's SVP of Out of Home, Marc Bartholomew, will offer some key insights and learnings from the lens of an agency buyer. This perspective will look into how Dentsu approaches Programmatic OOH for its clients; from discussing how and why it could benefit an advertiser through to activation best practices and identifying key metrics for success.
- The findings, based on a study of 3,000 consumers in Japan, shows they expect Web3 to improve security and control of digital platforms, especially DAOs (decentralized autonomous organizations).
- Aimclear, an independent tech and digital marketing agency, created a marketing lab and think tank focused on artificial intelligence (AI).
- Google has updated math and logic capabilities in its chatbot Bard by incorporating advancements developed in its Pathways Language Model, a large language model similar to GPT.
- Consumers make an average of 10,500 brand choices each day. New research from Brand Keys tracks how decisions are shaped by changing customer expectations.
- "Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovitz told me following the release of new research showing ChatGPT-4 has already passed misinformation's equivalent of a Turing test.
- UBS analysts examined the cost risks for Alphabet around the integration of generative AI into Google search and have seen recent evidence that costs are coming down rapidly, including OpenAI stating that it had managed to reduce costs for ChatGPT by 90% over December through March.
- Google's Universal Speech Model is a critical first step toward creating AI that can understand and translate 1,000 languages. Earlier this week, Google shared details of its AI universal speech model designed to understand hundreds of spoken languages.
- HubSpot is launching two OpenAI-powered tools today to help marketing, sales and customer service professionals "work smarter, not harder" -- Content Assistant, to help rapidly create and share quality content, and ChatSpot.ai to complete tasks using a natural-language chat-based user experience.
- Brydge CMO, Patrick Keller, discusses how organizations can leverage cost efficiencies to help scale the effectiveness and performance of your social campaigns.
- Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. As for Aliens, well, you'll have to keep reading (but not viewing) to learn about that.
- Meta released its own AI language generator LLaMA on Friday. Meta claims LLaMA is "desirable" in an industry led by large language models because of the minimal computing power it requires to test new approaches, further research in the field and explore new use cases for AI.
- Basis Technologies, provider of cloud-based workflow automation and business intelligence, has now been added to the list of ad-tech companies laying off employees.
- The J.D. Power 2023 U.S. Vehicle Dependability Study reports an overall improvement in scores, with Ram, Volvo and Nissan making the most headway.
- It takes more than fancy tools to enable and successfully execute a cross-channel marketing strategy. You must align internal teams, ensure your data is connected, and have the right technology partners in place. Eddie Bauer's Director of Digital Merchandising and Email, Angela Gow, shares what Eddie Bauer has learned as it internally aligned email, SMS, and site teams. Angela discusses how working from a single source of truth data sources drove coherent multitouch messaging and how choosing the right tech partners helped execute a fleet and responsive cross-channel marketing strategy.
- A truly functional next-gen MarTech stack doesn't just assemble tech solutions but builds relationships with vendors that optimize execution. NextDoor extends its good neighbor brand to vendor RFPs, transparency with partners, and expectations for aligning on sustainability and inclusion. NextDoor's Marketing Technology & Operations Lead, Krish Sailam, explain building the better partner stack.
- Microsoft today introduced AI capabilities product Viva Sales, the company's app that captures Office 365 and Microsoft Teams data into any CRM tool.
- About 75% of customers said chatbots do not handle complex questions well, while more than half struggled to find alternate resolutions to a problem with chatbots and were often unable to connect with an agent even after exhausting the chatbot's responses.
- The technology -- an AI chatbot service -- will launch as a stand-alone application and slowly integrate into the Baidu search engine.
- This is the third deal in Microsoft's long-standing partnership with OpenAI. Now, Microsoft will commit more money to "advance cutting-edge AI research and democratize AI as a new technology platform," said Microsoft CEO Satya Nadella in a blog post.
- "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
- Treegoat Media says its technology unlocks the value of content trapped in long-form media, detects subjectivity and provides an objective evaluation free of preconceptions and bias. Tony Hill, founder of several startups, tweeted that "one of the largest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and #SEO." The screenshot in the tweet shows a blurb that reads "this article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff."
