Search results for "technology"

• Loyalty Legends: Apple, Amazon, Domino's, TikTok
  Brand Key's annual ranking finds changing consumer expectations are a primary driver.
  September 9, 2024  Tags: loyalty, research, retail, technology
• The Shiny New Risk Advertisers Have Begun Disclosing
  A new financial "risk" has begun showing up in the SEC filings of some of the world's biggest advertisers and it's giving some analysts pause. Not surprisingly, it's AI.
  August 26, 2024  Tags: advertising, artificial intelligence, cyber security, energy, entertainment, legal, marketing, media, regulation, research, sustainability, technology
• AI Vs. Old-School: Legacy Journalists Unclear On How The Technology Will Help
  Technology specialists have a clearer vision of the AI future, a study by the Open Society Foundations says.
  August 21, 2024  Tags: artificial intelligence, future of media, journalism, publishing, research, technology
• Google DeepMind Develops AI Framework That Requires Less Data
  Improving the learning process that requires less data is a key element of an AI framework developed by Google DeepMind and Imperial College London.
  August 12, 2024  Tags: ad targeting, artificial intelligence, language, research, robotics, technology
• New Ethics Guidelines Outline Best Practices For Marketers
  The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
  July 26, 2024  Tags: advertising, agency, ana, artificial intelligence, children, consumer experience, corporate ethics, corporate responsibility, diversity, gay/lesbian, generative ai, inclusivity, marketing, metrics, privacy, recommendations, regulation, research, technology
• B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
  Nearly half of Gen Z and Millennial marketers polled expect a significant revenue increase this year, compared to 27% of Gen X and 5% of Boomers.
  July 24, 2024  Tags: b2b, baby boomers, demographics, email, gen z, marketing, millennials, research, revenue, technology
• Meta Launches New AI Model, Strengthens Partnership With Nvidia
  Llama 3.1, created in partnership with Nvidia, is available in three unique versions - including one that marks Meta's biggest open-source AI model yet - keeping Meta in direct competition with tech giants and startups including Google, Amazon, OpenAI and Anthropic.
  July 23, 2024  Tags: artificial intelligence, computers, data, language, launch, meta, open source, partnership, research, technology
• Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
  Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.
  July 8, 2024  Tags: ad campaign, advertising, ai, content, content issues, data, generative ai, google, media buying, new products, politics, product listing ad, research, technology
• Ram, Porsche Rank Highest In Quality, Per J.D. Power
  "It is not surprising that the introduction of new technology has challenged manufacturers to maintain vehicle quality," said J.D. Power's Frank Hanley.
  July 1, 2024  Tags: automotive, brand image, research, technology
• Microsoft Tests A Small AI Vision Language Model
  Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.
  June 26, 2024  Tags: ad campaign, ai, artificial intelligence, computers, data, digital, language, marketing, media buying, microsoft, research, search, storytelling, technology
• Google Software Engineers Can Take A Nap While Software Solves Problems
  Google uses the code and reasoning capabilities of LLMs to replicate human behavior and identify and demonstrate security vulnerabilities. The "Naptime" name refers to software engineers being allowed to take naps while the software helped to solve problems.
  June 24, 2024  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, cyber security, fake news, generative ai, internet security, language, performance marketing, phishing, research, technology
• An AI Performance-Based Search Company That Is Different
  Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
  June 21, 2024  Tags: ad performance measurement, artificial intelligence, b2c, bing, digital, google, local search, media buying, microsoft, mobile, paid search, performance marketing, programmatic, real-time, research, rtb, search, technology, yahoo
• NBA Team Sponsorships Rise 7% To $1.5B
  NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament that started up last fall.
  May 21, 2024  Tags: alcohol, automotive, beverages, health care, marketing, research, revenue, social media, sponsorship, sports, technology
• Meta And Amazon Join Frontier Model Forum For AI Safety
  To help create and maintain a safer, more accountable AI ecosystem, Meta and Amazon have joined the Frontier Model Forum, an industry-led non-profit organization developed to ensure "safe and responsible development" of the most impactful AI models.
  May 20, 2024  Tags: amazon, artificial intelligence, brand safety, meta, non profit, policy, regulation, research, social media, technology
• Former Googler Says AI Is Driven By 'Stone-Cold Panic'
  Did AI turn search into an ask engine looking for a way to monetize advertising? "This myopia is NOT something driven by user need," Scott Jenson, former Google user interface strategist and designer, wrote in a LinkedIn post. Google is in a "stone-cold panic" that they may get left behind.
  May 20, 2024  Tags: advertising, artificial intelligence, future of media, google, media buying, microsoft, paid media, paid search, research, search, technology
• OpenAI Chief Scientist Stepping Down
  "After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. "The company's trajectory has been nothing short of miraculous."
  May 14, 2024  Tags: ad campaign, ad technology, ai, artificial intelligence, generative ai, research, technology
• Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
  The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
  May 14, 2024  Tags: ad campaign, ai, artificial intelligence, computers, connected tv, generative ai, google, media buying, paid search, real-time, recommendations, research, seo, technology, television, web sites
• Microsoft Launches Its Smallest AI Model
  Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft's Copilots available to millions.
  April 23, 2024  Tags: artificial intelligence, content creators, data, launch, microsoft, research, social media, technology
• Privacy-Focused Brave Search Launches AI Ask Engine
  Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers almost instantly.
  April 18, 2024  Tags: artificial intelligence, content, generative ai, intent, language, real-time, research, search, technology
• Consumers' Favorite Innovators? Taylor Swift, Smucker's And Ozempic
  Brand Keys' latest ranking of the most innovative brands marks a shift in what people consider exciting.
  April 8, 2024  Tags: brands, cpg, innovation, research, retail, technology
• Search Generative Experience As A Complete Alternative To Search
  Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
  April 2, 2024  Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
• Amazon, Google, Microsoft Infuse AI Startups With Cash
  New Street Research estimates generative AI will represent 21% of Amazon Web Services revenue in 2025. Comparing GAI vs. non-GAI revenue, the analyst firm says cash infusions will pay off in revenue for some of the largest tech companies running ad businesses.
  March 28, 2024  Tags: amazon, artificial intelligence, chatbot, enterprise marketing, funding, generative ai, machine learning, research, revenue, technology
• Do Advertisers Dream Of Electric Sheep?
  "We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
  March 25, 2024  Tags: analytics, artificial intelligence, content, creative, future of media, generative ai, marketing, media, media buying, media planning, performance marketing, research, strategy, technology, trends
• The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
  3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
  March 22, 2024  Tags: 3-d, ad performance measurement, ad technology, artificial intelligence, automotive, consumer experience, content creators, creative, data, data management, generative ai, media buying, programmatic, r&d, research, storytelling, technology, television, video
• Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
  Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.
  March 20, 2024  Tags: advertising, artificial intelligence, campaigns, creative, data, google, paid search, policy, privacy, research, search, technology, travel, youtube
• Floating The Balloon: AI Moves Search From Mobile 'Near Me' To 'For Me' Mindset
  The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping.
  March 15, 2024  Tags: artificial intelligence, chatbots, google, location-based, microsoft, privacy, research, search, technology
• Apple Acquires Another AI Startup
  Apple has acquired more than 32 artificial intelligence (AI) companies since 2010. The latest, earlier this year, is called DarwinAI, a startup focused on making AI systems smaller and faster. Some analysts and execs say Apple has acquired the most AI businesses of any major tech company.
  March 14, 2024  Tags: canada, generative ai, investments, m&a, r&d, research, start-ups, technology
• The Automated Fix: Firms Succeed At Use, But Challenges Abound
  Email remains the top area for automation and social is second, Ascend2 reports.
  March 5, 2024  Tags: automation, budgets, email, performance marketing, research, social media, technology
• Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot
  Anthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make the models available in its Vertex AI Model Garden during the coming weeks. In addition to Google, the company's backers include Salesforce and Amazon.
  March 4, 2024  Tags: ad campaign, ai, amazon, artificial intelligence, chatbots, digital, generative ai, google, machine learning, media buying, r&d, research, technology, tools
• Apple Gives Up EV Dream In Favor Of AI
  Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down.
  February 28, 2024  Tags: ad technology, ai, apple, artificial intelligence, automotive, generative ai, media buying, research, search, technology