One day after OpenAI announced its conversational AI GPT-4o model that can see, hear and analyze, the company's chief scientist Ilya Sutskever said he is stepping down.
The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to
expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft's Copilots available to millions.
Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers
almost instantly.
Brand Keys' latest ranking of the most innovative brands marks a shift in what people consider exciting.
Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
New Street Research estimates generative AI will represent 21% of Amazon Web Services revenue in 2025. Comparing GAI vs. non-GAI revenue, the analyst firm says cash infusions will pay off in revenue
for some of the largest tech companies running ad businesses.
"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance
and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.
The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping.
Apple has acquired more than 32 artificial intelligence (AI) companies since 2010. The latest, earlier this year, is called DarwinAI, a startup focused on making AI systems smaller and faster. Some
analysts and execs say Apple has acquired the most AI businesses of any major tech company.
Email remains the top area for automation and social is second, Ascend2 reports.
Anthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make the models available in its Vertex AI Model Garden during the
coming weeks. In addition to Google, the company's backers include Salesforce and Amazon.
Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down.
Google has unveiled a new family of open-source AI models called Gemma to take on Meta and others, with models capable of running directly on a developer's laptop or desktop computer.
Attention quality scored the highest for audio ads with the highest voiceover volume compared to ads with the lowest voiceover volume and the ads that had too many competing elements within the
creative at 25%, according to a controlled-study data released Tuesday.
OpenAI has announced Sora, a new text-to-video model that is able to generate movie-like, brief 1080p videos from typed prompt responses.
State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese and North Korean governments are using AI tools from OpenAI to improve hacking using large
language models, according to a report published Wednesday.
One Super Bowl ad used AI to poke fun of the concept with fake creatures and humans. BodyArmor, the Coca-Cola-owned sports drink, used AI-related lines such as "artificial flavor optimized for victory
times" and "BodyArmor knows there should be nothing artificial, because there's no substitute for real."
Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.
There's an ironic paradox in new research released today that speaks volumes about the future of technological adoption, and especially how we research it.
A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.
Meta's next steps toward investing in AI include a focus on plans to open-source the emerging technology, build an infrastructure, fuse its two leading AI research groups and connect Meta's efforts to
its ongoing metaverse development vision, Zuckerberg says.
OpenAI changed the fine print in its use policy that eliminates text related to the tech for military and war, as a report links Baidu's AI tech to China's military research.
Slack's ad takes the form of musical comedy to highlight the company's latest features focused on streamlining productivity via generative AI, especially with regard to meetings.
Dentsu's report takes a deep dive into the impact generative AI will have on the industry, as 91% of CMOs believe this technology is the future and not a fad, and 78% of consumers agree.
With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.
Microsoft's new AI model, Phi-2, is capable of running on devices and outperforming others from Meta or Google, the company said Tuesday.
Generative AI will allow companies to build highly personalized consumer profiles with just a few bits of consumer data to target ads and follow behavioral patterns.