Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "technology"
- AI is being hyped as the magic tool to give SMBs a lift in competition, but a recent study of 750 small and medium-sized businesses suggests otherwise.
- Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.
- OpenAI's latest ChatGPT model disobeyed human instructions to shut down during a test by researchers, and I wondered "what if" AI refused to alter ad campaigns based on data the models believed could produce better results.
- Meta has decided to divide its AI team, forming two separate units in order to build and release its next generation of products and features at a faster rate, according to a report by Axios.
- In a year of rising prices, shoppers reward brands that feel like allies -- and punish those who don't.
- An analyst has made two predictions related to AI - that Google AI Mode will replace traditional search, and Apple will continue to use Google's engine as its default.
- Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands save time while vetting creators, planning campaigns, asking data-driven questions and more.
- Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI.
- BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce.
- Analysis from Aimclear reveals "a new cohort of crawlers associated with large language model (LLM) based applications - representing "services such as Google's own AI features, Anthropic's Claude, Microsoft's Copilot integrated with Bing, and Perplexity AI, among others," Aimclear founder Marty Weintraub wrote.
- Alarmingly, the drop is most pronounced among Democrats, not Republicans, suggesting some kind of "information malaise" is setting in. Either that, or the party needs to reset itself fast.
- New research shows advanced AI models, including popular LLM agents, routinely lie in pursuit of their goals, raising new concerns about the reliability of their outputs.
- Replacing Hsiao will be Josh Woodward, who leads Google Labs and oversaw the launch of NotebookLM, the company's tool that turns text into a podcast-like show.
- Meta's VP of AI Research Joelle Pineau says she plans to leave the company at the end of May. She says "as the race for AI accelerates, and as Meta prepares for its next chapter, it is time to create space for others to pursue the work."
- Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, extending a previous five-year goal for U.S. investment that affected search, recommendations, and advertising.
- As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of data collected, analyzed, processed and used. Microsoft said it has combined science and art to solve previously unsolvable problems.
- Lay's "Little Farmer" ad was number one on System1's list, which measures long-term brand-building potential.
- Is something rewiring your brain? Microsoft Research finds that humans who increasingly rely on generative AI in their work use less critical thinking that can deteriorate their cognitive abilities.
- Largo.ai, an AI-driven analytics platform for the film, TV and ad industries, has secured $7.5 million in investment. Stallone is among the backers of the company, which just closed its Series A financing round.
- "Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects Global CEO Eileen Kiernan.
- A research lab in China has released an open-source AI model that could disrupt plans by Meta, Google, Microsoft and others - mainly because it has found a way to train its models at a lower cost.
- If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.
- Greg Wayne, director of research at Google DeepMind, calls the technology "a parrot on your shoulder. "It can see what you're going and talk with you about it."
- ByteDance has developed technology that allows humans to have a conversation with a "socially intelligent agent," based on human traits. The technology is called introverted, intuitive, feeling and perceiving (INFP). It's an audio-driven head generation framework for dyadic interaction that can make one image talk with a human or talk with another agent.
- CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters.
- How the brain accepts and processes GAI in creative and ads has become a focus of several studies as more companies use the technology to build ads. This will affect ad performance if certain factors are not taken into consideration.
- In a race to become the dominant player in AI, Google has released what it calls its most "capable" AI assistant as the technology becomes the answer to organizing the world's information to keep users on its search engine and advertisers on its ad platforms.
- The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing "linear" and "pay."
- The draft code describes regulating AI applications under a risk-based framework to provide guidance for meeting the EU AI Act's requirements.
- There's a contradiction of events happeneing at OpenAI. The company's AGI Readiness lead is leaving, and members are being distributed to other teams as the company pledges a role to national security - a new development in its approach as it moves from supporting consumers, brands and ad agencies to government entities.
