Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "technology"
- The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.
- Most will jump to a competitor if a supplier's channel cannot provide what they want, Avionos reports.
- "With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail subcategories."
- Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, with 290 million users worldwide.
- There is a direct "one to one" correlation between TV commercials' "attention" score and marketers' all-important "brand lift" measure, a survey from TVision and brand-measurement firm Upwave finds.
- Few buying team members fill out forms. The trick is to focus on anonymous researchers and their intent signals, 6sense says.
- Meta's AI unit built a model the company says is the first to translate 200 different languages with state-of-the-art quality validated through extensive evaluations for each.
- "What used to be forthright patriotic marketing has mutated to camouflaged promotional ploys," says Brand Keys' Robert Passikoff.
- As the retail landscape continues to shift, Mall Of America [MOA] shifts with it. Consumers today are looking for an elevated shopping experience, made convenient. Dive deep with MOA's v.p. of marketing, Grant Buntje, and integrated marketing manager, Sara Johnson, as they share their journey of supporting physical stores through a universal cart technology, how a Reddit thread brought it to new heights and where they're taking it next.
- Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, Eric Tsai, the furniture retailer's vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
- IBM launched an initiative as part of the Cannes Lions festival, bringing together agencies and rands to generate awareness and action to mitigate bias in advertising and marketing technologies.
- Data-Centric approaches to marketing work best when all areas of a marketing organization understand the principles and tools for using data. As Empower's Brett Mowry outlines, data maturity often means moving companies away from "centers of excellence" and towards a more democratized structure where all marketers work more collaboratively and holistically with a common understanding about leveraging a CDP, managing 3rd party data and mapping customer journeys.
- Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, talks Influencers, shoppable ads like MikMak and immersive experiences - - all part of their "brandformance" approach to innovate produce marking.
- As regulation and data deprecation across browsers and operating systems moves the ad ecosystem beyond third party cookies, having a first-party data strategy becomes critical. Corey shares best practices and strategies around sourcing first-party data, leveraging publisher relationships for amplification and the ways in which high quality data can be best applied to cusytomer journey mapping. The future of of government and industry policies for data remain unclear; marketers need a future-proofed strategy.
- What does "personalization at scale" really mean - not just for customer interactions but for data and media strategy and even company culture? Walgreens Jennie Peelle, shares the lessons learned as the brand moves towards personalized interactions at every touchpoint. It means changing the way you gather and use data and lean into advanced predictive modeling. It changes how you target and plan paid media for customer acquisition vs. retention. It reworks KPIs towards customer-level measurement and away from mere sales goals. It takes more than mere shifts in tech and technique. It's a culture thing.
- But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.
- Colab made it easier to create deepfakes, with forums to discuss and learn how to create images, but Google's restriction is expected to strongly impact the process.
- The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here's what they do think about.
- Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
- Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
- DISQO on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about their brand's products and services.
- Brands should consider using ads that appear in video content, rather than during a break in content, when advertising on CTV, a study by MAGNA Media Trials and GumGum finds. The companies believe this method captures the attention of consumers with fewer commercials
- By 2027, 5G will be transforming video and television transmission, local broadcast, live events and VR and metaverse adoption.
- While EVs have become more mainstream, all brands need to continue to show the vehicles are a satisfying drive, according to Mini.
- Dealerships should view themselves as "experience centers" that embody the virtues of their brand, says Peter Harms, a partner at Simon-Kucher & Partners.
- The popularity of streaming has led to a drop in video consumption for cable TV among U.S. teenagers.
- Creative agency Berlin Cameron partnered with personal growth platform Luminary and research platform Persky in a survey that reveals women's representation in -- and views on -- the metaverse and NFT investments.
- The research aims to help teens, parents and caregivers make informed choices when using technology, and establish neuroscience behind the narrative on social media's impact on adolescent mental health.
- Broker-dealers have increased their spending on IT and CRM and compliance programs, MIT research shows.
- Teens are most interested in new virtual experiences in gaming, TV/movies and shopping, while 45% of those over 54 are not interested in virtual experiences, a study by Toluna finds. Nearly half of teens and 25% of those 18 and up said they know what the metaverse is, while 54% of those over 54 had no idea what it is.
