Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "technology"
- It's the bandwidth, stupid.
- NextGen base revenue is projected to be 22% of all local TV station revenue by 2022. This will boost the relatively stagnant revenue core outlook, partly due to competitive, fast-growing, digital-first local media.
- Sellers also value trade shows, but tend to underestimate their role in creating a trusted relationship with buyers, a study finds.
- Bias has become a challenge of technology. Consumers and policymakers have concerns about how AI, machine learning and the bias in algorithms might impact society.
- Meta, formerly known as Facebook, aims to build global brick-and-mortar retail stores for the devices being made by its Reality Labs division -- virtual reality headsets and someday, augmented-reality glasses, according to "The New York Times."
- Twenty years of research advancements have helped elevate AI from a promising idea to an indispensable tool. Now Google says the technology is poised to help humanity confront some of the toughest challenges ever faced, from persistent problems like illness and inequality to emerging threats like climate change. And do multiple tasks simultaneously.
- The COVID-19 pandemic has accelerated consumer acceptance of marketing technology, according to findings of a just-released study by the American Marketing Association.
- In what appears to be an industry first, WPP is teaming with Snap to create an "AR Lab" to research and develop augmented-reality applications that create a more immersive experience for consumers, and better results for advertisers.
- MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?'
- Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences.
- A new report shows the number of Republicans who believe in protecting freedom of information has risen 10%, while 65% of Democrats now support the government's involvement in restricting misinformation online.
- Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
- The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance.
- Microsoft has acquired electronic content-delivery network Peer5 in a deal that will support enhancements to Microsoft Teams' live video streaming, the company says.
- Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
- WARC interviewed both jurors and Creative Effectiveness Lions winners and analyzed the metadata from all entries and found four themes that led to commercial success.
- When an average CTV commercial repeats within five minutes, a viewer's attention span -- eyes on the screen -- is just eight seconds, TVision research says.
- CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
- Global household penetration is forecast to hit 51% by 2026.
- Moore has joined a task force to help the government determine how it can use data on U.S. citizens to train and support AI models, helping the U.S. better compete with China and Russia.
- In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it is working with video ad network operator Teads to develop research to help publishers boost their ad prices by increasing consumer attention to the ads they serve.
- The remit includes creative, media, PR, branding and other services. The client spent $190 million last year on measured media, according to COMvergence.
- As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it.
- The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one key topic the group will address based on feedback from industry participants.
- How can the data and insights industry help the lone data advocate in the agency world?
- The biggest surprise among the 68 TV Super Bowl LV commercials was how few addressed the elephant in the room. Only 7.5% of the spots actually even referenced the COVID-19 pandemic, according to a unique analysis of ads appearing in the Big Game by CreativeX, an analytics firm that utilizes proprietary computervision technology to organize and catalogue the types of creative featured in Super Bowl ads.
- Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds.
- Mark Weiner has joined financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights.
- Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics firm Talkwalker. With 7,400 mentions, Samsung dominated the competition, placing well ahead the No. 2 and No. 3 most mentioned CES-related brands, Sony and Intel.
- In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the "connected health" category, unveiling fresh data indicating that shipments of remote health-monitoring devices soared 73% from 2019 and are on track to jump another 24% this year.
