Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "internet security"
- Google uses the code and reasoning capabilities of LLMs to replicate human behavior and identify and demonstrate security vulnerabilities. The "Naptime" name refers to software engineers being allowed to take naps while the software helped to solve problems.
- Here's one more reason to say goodbye to tracking browser cookies.
- The Microsoft Bing Chatbot powered by AI is being injected with malicious ads that promote fake download sites to distribute malware.
- Anthropic, Google, Microsoft, and OpenAI will work with the Department of Defense's research and development agency to enable competitors to develop state-of-the-art cybersecurity systems. The 2-year competition is called AI Cyber Challenge.
- Gartner data released Thursday shows the top barriers to the adoption of generative AI in marketing are varied. Unforeseen security threats, and integrations with existing technology follow.
- Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially young people.
- Google, Microsoft, and OpenAI have restricted access to their generative AI chatbots and technology in Hong Kong due to fears of how China's influence will impact the ability to maintain an open internet.
- Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report, revealing a continued increase in sophisticated bot attacks and the impact on companies.
- The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft's Security Threat Intelligence team.
- Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. This frustration can cause consumers to search for brands that offer a different type of digital verification process.
- Consumers are finally paying attention to how brands use their data and many distrust how it is used. KPMG surveyed 1,000 North American consumers to learn more on how they feel about data privacy. The survey reveals consumers still agree data privacy is important, but now they want companies to take significant steps to better protect, manage and ethically use their data.
- A new form of auto-redirect malvertising hidden in the code of programmatically served video VPAID ads through the global media platform Teads has been revealed by ad security and verification provider GeoEdge. VPAID is a technical script that instructs a video player on what ad to play and determines the length of the ad, when to serve the ad, and where to place it. It is basically the brains behind the function of the ad.
- Google is serious about security. On Friday the company announced it paid $3.4 million to 317 different security researchers in the past year.
- The FTC is seeking empirical research on a host of privacy and security issues.
- The C-level suite is most likely to pass on infected email attachments -- and are seen as a weak link, Mimecast reports.
- Calm down, everyone -- the threat known as EFAIL will have little or no impact on email marketing.
- One source says EFAIL is the end of email as a secure channel. The global alarm bells are ringing. But is it a real threat?
