New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, but expects a pick-up in investment in
the second half of the year driven by ad-supported video streaming.
Google has been collecting data from Android devices and sending the information to its servers, a research paper finds.
Those in the 25-34 age group and Android buyers are willing to pay the most.
Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with a federal law regarding children's privacy, advocates say in
a new FTC complaint.
TikTok has emerged as one of the top platforms for advertising ROI, joining leaders such as Google and Facebook, per the Singular ROI Index. Apple Search Ads also hit most of the top 12 categories and
lists.
Google is serious about security. On Friday the company announced it paid $3.4 million to 317 different security researchers in the past year.