Rather than cutting back on kids' needs, parents are skipping other purchases, working overtime and borrowing more.
A CIMM report says children's viewing has scattered across YouTube, streaming and gaming while measurement has fallen behind, raising fresh questions about privacy, ad dollars and whether Big Tech can
ever stop chasing young eyeballs.
Almost six out of ten U.S. adults support banning access to social media sites for young people under the age of 16, Pew Research Center reports. But one in five
adults oppose such a ban and one in four are unsure. Those in the 30-49 age group are the most likely to favor a ban, and parents with an 18-year-old are more supportive of a ban than those without a
child that age. Pew surveyed 9,750 U.S. adults from May 26 to June 1 of this year.
With half its assortment refreshed and two distinct campaigns, the retailer is betting differentiation -- not deals -- will drive the season.
The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay close attention.
Children with lower digital wellbeing check their devices seven times more frequently than peers with higher scores, while sending nearly five times more messages and switching apps three times as
often.
Advertisers can gain a window into real-time challenges, emotions and information journeys of parents.
Many parents want stronger external guardrails on children's screen time from tech companies.
Former Meta employees have come forward alleging that the tech giant buried internal research findings focused on safety concerns regarding users under the age of 13, including negative effects
stemming from Meta's virtual-reality products and platforms.
A majority of boys are encountering online firearm content that experts warn is not only inappropriate but potentially dangerous.
Despite a range of recently launched child-safety tools, Roblox may be a dangerous platform for children. New research depicts "deeply disturbing" evidence of adults easily preying on underage users.
Circana reports flat sales in the first nine months, with sales expected to add 2% in the holiday quarter.
Young parents are eager to teach kids about diversity but often don't know how. They'd like brands to help.
The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical
uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
The retailer says parents are the driving force behind Generation Alpha's beauty bonanza.
The brand partnership pairs tennis great Venus Williams and gymnastic star Laurie Hernandez, promoting positive coaching techniques to keep girls in sports.
Most of the world pressures new moms to feel nothing but bliss. This online platform welcomes the complex reality.
The Toy Association reveals distinct changes as gifting expands to grown-up audiences
Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially
young people.
Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
70% went to digital channels, up from 54% in 2021, reports MediaRadar.
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.
"Kids grow every year. They need new clothes. School supplies have to be replenished," says NRF senior director for industry and consumer insights.
Merkle, a data-driven tech company owned by Dentsu, has released its 2022 Q1 Media Insights Report analyzing recent research on consumer trends.
Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens.
The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the Age Appropriate Design Code.
A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagram for children, given a new report about company research into the service's effects on
teens' well-being.
Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with a federal law regarding children's privacy, advocates say in
a new FTC complaint.
A new initiative announced by tech platforms aimed at combating online child sexual abuse puts structure, membership models, and staffing in place to support long-term goals.
National TV kids' networks have seen gains over the last week, as more children are now home from school, according to two different TV research companies.