Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "children"
- The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
- The retailer says parents are the driving force behind Generation Alpha's beauty bonanza.
- The brand partnership pairs tennis great Venus Williams and gymnastic star Laurie Hernandez, promoting positive coaching techniques to keep girls in sports.
- Most of the world pressures new moms to feel nothing but bliss. This online platform welcomes the complex reality.
- The Toy Association reveals distinct changes as gifting expands to grown-up audiences
- Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially young people.
- Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
- 70% went to digital channels, up from 54% in 2021, reports MediaRadar.
- Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.
- "Kids grow every year. They need new clothes. School supplies have to be replenished," says NRF senior director for industry and consumer insights.
- Merkle, a data-driven tech company owned by Dentsu, has released its 2022 Q1 Media Insights Report analyzing recent research on consumer trends.
- Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens.
- The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the Age Appropriate Design Code.
- A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagram for children, given a new report about company research into the service's effects on teens' well-being.
- Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with a federal law regarding children's privacy, advocates say in a new FTC complaint.
- A new initiative announced by tech platforms aimed at combating online child sexual abuse puts structure, membership models, and staffing in place to support long-term goals.
- National TV kids' networks have seen gains over the last week, as more children are now home from school, according to two different TV research companies.
- Netimperative is covering research that shows what the top YouTubers earn and it may come as a surprise to many but a child who opens and plays with toys online, branded as Ryan Toys Reviews, comes out in top spot with $26m per year.
- The British Board of Film Classification has published research that suggests children as young as seven are stumbling across porn online, the BBC warns. The figures show three in four parents think their children have not seen porn but, in reality, half have.
- NHS figures show "anti-vax" campaigners who use social media to persuade parents not to immunise their children have led to a drop in children being vaccinated, "The Telegraph" warns.
- Look beyond the headline and it's clear -- research shows kids trust each other's opinions more than YouTubers'.
- A report from the UCL Great Ormond Street institute of child health concludes that lack of sleep is more damaging to children than exposure to social media, "The Guardian" reports.
- Research from the London School of Economics calls on the Government to consider allowing children to wipe clean their social media profiles when they reach 18, "The Telegraph" reports. The research shows youngsters trust the tech giants, but there is a popular call for them to be allowed to begin their social media lives afresh once they leave school or college.
- Oxford University researchers have shown that screen time and social media cause virtually no happiness issues for most kids.
- A University of Oxford study has found that children are not harmed by the amount of time they spend on social media, "The Times" reports. The academics blame "sloppy" science for the discussions around limiting screen time, which has an almost negligible effect on how happy children are, they argue.
- Stats on TV consumption favor "children ages 0-2."
- Microsoft's Bing search engine served child pornography and suggested additional search terms for illegal images, according to commissioned research.
- Devices are finally being seen as part of children's lives that should be monitored, not shunned.
- Researchers are suggesting that parents need not worry so much about children's use of devices, the BBC reports. Although there is a caveat that screens should not be used before bedtime, the researchers have said that although there are links between screen use and depression, there is no proof that devices cause low moods.
- Regardless of what many parents think, new research from Oxford University reveals there is not a major direct link between how long children spend on screens and how well they sleep, the BBC reports. However, the site does quote a GP who suggests this finding does not tally with what doctors are seeing in their practices.
