Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
A new initiative announced by tech platforms aimed at combating online child sexual abuse puts structure, membership models, and staffing in place to support long-term goals.
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without leaving
the ad unit.
The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking.
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficulty of needing to reach the demographic that cares the least about pro football: Millennials.