Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing
authenticity in ads and content for years.
Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
The attention offering can be used across a campaign's lifecycle, from planning through reporting.
A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The
analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon
dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.
Semiconductors have been an afterthought in the advertising industry. Now companies are paying more attention.
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.
Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can
lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads
with improved visuals such as human presence, product images, or prominent logo placement.
Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the
uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into perspective, she said, search by 2024 will reach
about $285 billion, and search had 25 years to get there. That's how fast commerce media is taking off.
The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen.
KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise
of shoppable ads.
Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the
workday consumer."
Amazon, Target, and Walmart took the most in ad spend from brands, totaling more than $2.3 billion -- but the percentage in the top five categories differed, according to MediaRadar data.
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022," says eMarketer Senior Analyst Ross Benes.
Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology.
Consumers were more likely to open emails related to public events than those offering discounts. Personal-care brands in 2021 shifted the landing pages for their display ads, directing an even bigger
share of web visitors to Target than to Amazon for fulfillment.
Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period.
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction based on new estimates
released this week from eMarketer, which has digital B2B search advertising flattening out this year, and for the first time in years will fall behind digital display by 2023.
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report.
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the media
mix.
Amazon expanded into search to bring silos of data together across all companies. This data is making Amazon the ecommerce business a powerhouse. Here's how.
Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are early signs
that some consumers are preparing to go back out into public settings, with "makeup app," "long tops for girls," and "wedding suit" rising.
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due to prior financial commitments, and
that's what PUMA faced when opening its flagship store on Manhattan's bustling Fifth Avenue. The German sportswear company knew they needed to be strategic with how and who they reached in order
to get the most from their investment. For that they executed a digital-out-of-home (DOOH) advertising campaign with geo-targeting technology. By programmatically serving ads in motion fixed on top of
taxis and rideshare vehicles, the street-level campaign successfully leveraged dynamic messaging that directed consumers to PUMA's NYC grand opening.
There are brands that do what you do, but you know you do it best. So how do you let everyone else know that? If you're AT&T, you produce impactful creative and devise a hyper-targeted, eye-catching
media strategy. AT&T enlisted a popular social influencer and artist to create 30 unique executions that targeted decidedly distinct groups with artwork and animation.
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertising generates a 20% higher return on investment relative to a brand's average marketing ROI using this
type of strategy.
While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the height of the ad recession in Q2 --
according to an analysis released this week by R3 Worldwide.
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data.