Search results for "display"

• Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
  Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.
  January 16, 2025  Tags: ad spending, advertising, audio, connected tv, digital, digital-out-of-home, display, gaming, linear tv, paid search, podcasts, research, streaming, television, video
• Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
  The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023, dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.
  October 9, 2024  Tags: 4as, ad fraud, ad serving, ad spending, advertising, ana, data, display, iab, invalid traffic, media measurement, research, video
• Authenticity Proven To Reduce Digital Ads' Carbon Footprint
  Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
  June 27, 2024  Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
• DOOH Video Climbing In Ad Spend
  Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
  February 6, 2024  Tags: ad buys, ad inventory, ad performance measurement, ad spending, advertising, budgets, campaigns, digital-out-of-home, display, finance, food, measurement, media buying, media measurement, out-of-home, outdoor, performance marketing, place-based networks, programmatic, programmatic video, research, retail, search, television, transportation, video
• Nexxen Partners With Lumen On Omnichannel Attention Measurement
  The attention offering can be used across a campaign's lifecycle, from planning through reporting.
  August 8, 2023  Tags: ad performance measurement, artificial intelligence, attention, campaigns, connected tv, digital, display, dmp, dsp, media buying, media measurement, research, television, video
• Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
  A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.
  June 23, 2023  Tags: ad buys, agency, artificial intelligence, attention, data, decarbonization, display, engagement, europe, media buying, media measurement, metrics, programmatic, research, search, sustainability, viewability
• Meta, Ireland's Tyndall Institute Start $5.4M Semiconductor Project To Advance AR, Displays
  Semiconductors have been an afterthought in the advertising industry. Now companies are paying more attention.
  June 23, 2023  Tags: advertising, augmented reality, display, meta, research, search
• Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
  Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
  May 5, 2023  Tags: ad targeting, advertising, b2b, big data, cpc, ctr, data, display, google, intent, media measurement, paid search, performance marketing, ppc, research
• Most Marketers Planned To Increase Ad Budgets For 2023
  Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.
  May 1, 2023  Tags: budgets, cmmr, ctv, digital, display, media measurement, media planning, nielsen, ott, social media, television, video
• Generative AI Most Transformative Technology On Par With The Internet
  Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
  April 21, 2023  Tags: ad targeting, advertising, artificial intelligence, audience targeting, bing, cloud computing, customer experience, digital, display, google, internet, microsoft, mobile, research, saas, search, technology
• Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
  The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads with improved visuals such as human presence, product images, or prominent logo placement.
  April 18, 2023  Tags: ad optimization, advertising, automotive, cpg, creative, ctr, digital, display, engagement, food, intent, media, media buying, messaging, mobile, paid search, research, search, yahoo
• Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
  Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
  October 13, 2022  Tags: ad spending, advertising, agency, apparel, automation, campaigns, data, digital, display, ecommerce, economy, google, holiday, paid search, performance marketing, research, retail, search, video, youtube
• U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
  Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into perspective, she said, search by 2024 will reach about $285 billion, and search had 25 years to get there. That's how fast commerce media is taking off.
  June 1, 2022  Tags: ad spending, addressable, advertising, amazon, apps, data, digital, display, ecommerce, forecast, research, retail, search, web sites
• Viewability Of Digital Ads Rises As Tracking Improves
  The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen.
  May 16, 2022  Tags: ad fraud, cmmr, ctv, digital, display, viewability
• KERV Interactive Sees A New Way To Trade Media
  KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise of shoppable ads.
  May 4, 2022  Tags: advertising, attribution, audience measurement, connected tv, content, ctv, data, digital content, display, engagement, interactive, media buying, media measurement, metrics, microsoft, programmatic, q&a, qr codes, research, roku, search, streaming, television
• Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
  Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the workday consumer."
  April 21, 2022  Tags: ad targeting, advertising, budgets, consumer experience, covid-19, data, digital, display, just an online minute, media buying, microsoft, online, research, retail, search, trends
• Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites
  Amazon, Target, and Walmart took the most in ad spend from brands, totaling more than $2.3 billion -- but the percentage in the top five categories differed, according to MediaRadar data.
  April 8, 2022  Tags: ad buys, ad spending, advertising, amazon, digital, display, native advertising, research, retail, search, web sites
• Video Poised To Become Dominant Programmatic Display Ad Format
  "Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022," says eMarketer Senior Analyst Ross Benes.
  January 27, 2022  Tags: ad spending, advertising, automation, connected tv, digital, display, forecast, programmatic, research, video, youtube
• ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
  Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology.
  January 24, 2022  Tags: advertising, ana, apps, chatbots, digital, direct mail, direct response, display, email, paid search, qr codes, research, search, technology, voice search
• Event-Related Emails Drive Higher Open Rates Than Discounts
  Consumers were more likely to open emails related to public events than those offering discounts. Personal-care brands in 2021 shifted the landing pages for their display ads, directing an even bigger share of web visitors to Target than to Amazon for fulfillment.
  January 4, 2022  Tags: advertising, amazon, brands, cmmr, display, email, events, health and beauty aids, loyalty, messaging, research, search
• Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
  Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period.
  October 18, 2021  Tags: advertising, brand safety, content issues, digital, digital content, display, europe, research, viewability
• Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
  The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
  August 20, 2021  Tags: advertising, australia, contextual advertising, digital, display, facebook, mobile, news, performance marketing, print, research, social media, web sites, youtube
• Display Poised To Overtake Search In Digital B2B Ad Marketplace
  After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction based on new estimates released this week from eMarketer, which has digital B2B search advertising flattening out this year, and for the first time in years will fall behind digital display by 2023.
  August 4, 2021  Tags: ad spending, advertising, b2b, banners, digital, display, ecommerce, forecast, research, search
• Play It Again With Retargeting: Brands Cite Channels And Challenges
  Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report.
  May 3, 2021  Tags: advertising, digital, display, email, facebook, google, lead generation, research, retargeting, search, search retargeting, video
• Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
  Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the media mix.
  April 21, 2021  Tags: advertising, audio, branded content, budgets, cmmr, connected tv, covid-19, digital, display, ecommerce, influencer marketing, mobile, native advertising, ott, paid search, podcasts, research, search, television, video
• Why Amazon Continues To Take Google Share
  Amazon expanded into search to bring silos of data together across all companies. This data is making Amazon the ecommerce business a powerhouse. Here's how.
  April 8, 2021  Tags: addressable advertising, amazon, data, data management, digital, display, ecommerce, google, research, search, video
• Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
  Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are early signs that some consumers are preparing to go back out into public settings, with "makeup app," "long tops for girls," and "wedding suit" rising.
  February 19, 2021  Tags: ad spending, attribution, consumer, covid-19, data, digital, display, ecommerce, metrics, performance marketing, research, retail, roi, search, travel
• PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
  How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due to prior financial commitments, and that's what PUMA faced when opening its flagship store on Manhattan's bustling Fifth Avenue. The German sportswear company knew they needed to be strategic with how and who they reached in order to get the most from their investment. For that they executed a digital-out-of-home (DOOH) advertising campaign with geo-targeting technology. By programmatically serving ads in motion fixed on top of taxis and rideshare vehicles, the street-level campaign successfully leveraged dynamic messaging that directed consumers to PUMA's NYC grand opening.
  January 25, 2021  Tags: ad campaign, ad targeting, awards, campaigns, data, data management, digital-out-of-home, display, dynamic, geotargeting, messaging, mobile, programmatic, programmatic video, retail, video
• AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
  There are brands that do what you do, but you know you do it best. So how do you let everyone else know that? If you're AT&T, you produce impactful creative and devise a hyper-targeted, eye-catching media strategy. AT&T enlisted a popular social influencer and artist to create 30 unique executions that targeted decidedly distinct groups with artwork and animation.
  December 16, 2020  Tags: ad campaign, audience targeting, banners, creative, display, influencer marketing, social media, social networking
• Amazon Ads Create Halo Effect On Other Channels: Report
  Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertising generates a 20% higher return on investment relative to a brand's average marketing ROI using this type of strategy.
  November 6, 2020  Tags: advertising, amazon, audio, covid-19, display, media buying, omni-channel marketing, research, search, television, tv, video