Nexxen Partners With Lumen On Omnichannel Attention Measurement
- by Karlene Lukovitz @KLmarketdaily, August 8, 2023
Nexxen — formerly Tremor International — has integrated Lumen Research’s attention metrics into its platform to offer an attention solution spanning connected TV, online video and display advertising.
Nexxen’s attention-measurement offering can be used across a campaign’s lifecycle, including for pre-campaign planning via active attention analysis and creative optimization, provided …
