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DOOH Video Climbing In Ad Spend

by Laurie Sullivan @lauriesullivan, February 6, 2024

Video watched out-of-home (OOH) comprises more than one-third of programmatic OOH spend on video-enabled screens. Place Exchange, an OOH programmatic SSP, expects more investment in video as advertisers increase their use of short-form vertical video content from social campaigns on larger screens.

Lynda Liu, head of marketing at Place Exchange, expects billboards …

ad buys, ad inventory, ad performance measurement, ad spending, advertising, budgets, campaigns, digital-out-of-home, display, finance, food, measurement, media buying, media measurement, out-of-home, outdoor, performance marketing, place-based networks, programmatic, programmatic video, research, retail, search, television, transportation, video

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DOOH Video Climbing In Ad Spend

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