Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the
media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000,
respectively (see table at bottom).
After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction based on new estimates
released this week from eMarketer, which has digital B2B search advertising flattening out this year, and for the first time in years will fall behind digital display by 2023.
There are brands that do what you do, but you know you do it best. So how do you let everyone else know that? If you're AT&T, you produce impactful creative and devise a hyper-targeted, eye-catching
media strategy. AT&T enlisted a popular social influencer and artist to create 30 unique executions that targeted decidedly distinct groups with artwork and animation.
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report
Thursday, and included separate insights on Q1 2020 revenue and the second edition of its Coronavirus Impact Report on publishers. "We're seeing in this new CPM study that connected devices are
experiencing the least impact," said Sue Hogan, SVP of research and analytics, IAB.
Berry Network implemented a B2B dynamic mobile display advertising program that was delivered in-app through banners and full-screen ads across a network of leading apps.
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.
Banking on emotion, the brand launched a new product, Nutters, a peanut butter-covered puff and is testing it in the Denver market with samples, activations, outdoor, and in-store.
News, even politically charged or "negative" coverage, has little negative impact on brands advertising adjacent to it on a publishers' website. That's the conclusion of a Nielsen study released this
morning by News Corp. The study found that news content averaged just 0.5% negative impact on the advertisers appearing adjacent to it. Political news average a 0.7% negative impact, while "negative
news" averaged only 0.3% negative impact, well within the range of other forms of website content.
Through ingenuity, cunning and outright fraud, the 300x250 ad has become one of the most common video ad units sold via programmatic ad exchanges.