IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
- by Laurie Sullivan @lauriesullivan, May 28, 2020
First-quarter 2020 showed (year-on-year) YoY advertising growth despite the impact of COVID-19 beginning in March -- but the pandemic did create significant pricing pressure on CPMs, with digital falling 16%.
The industry remained relatively resilient in the first quarter of 2020. “The growth, about 12%, declined from 16% for the …
