IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%

First-quarter 2020 showed (year-on-year) YoY advertising growth despite the impact of COVID-19 beginning in March -- but the pandemic did create significant pricing pressure on CPMs, with digital falling 16%.

The industry remained relatively resilient in the first quarter of 2020. “The growth, about 12%, declined from 16% for the …

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