Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "magazines"
- Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% and radio at 14%.
- The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year.
- Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.
- In 2022, political advertising will hit another record total for broadcast TV -- totaling $3.8 billion for the midterm elections vs. $3.05 billion in 2018, BIA Advisory Services says.
- Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000, respectively (see table at bottom).
- The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media Index.
- Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation's macroeconomy, according to estimates released this morning by Dentsu.
- At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates.
- While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the height of the ad recession in Q2 -- according to an analysis released this week by R3 Worldwide.
- PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenues for this year in the U.S.
- Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
- Certain legacy media -- radio, newspapers and magazines -- are seeing increased usage, especially among younger demographics, a new report from Havas Media finds, which draws heavily on a survey of Americans conducted earlier this month.
- Print's decline in media attention is now four times worse than previously predicted as television and digital video boom.
- While TV lost only a small number of advertisers during the Great Recession, a print medium like magazines saw the number of advertisers erode by 10,619: from 36,020 at the start of the recession to 25,401 the year after it.
- Having a quality product isn't always enough. Today's consumers are holding brands to a higher standard, and it's not enough to support a cause and then be done. Consumers are looking for consistency from their brands. Dove's #ShowUS campaign reflects that.
- The latest AA/Warc figures show national newspapers have stabilised revenue, while magazines plummet further.
- What a difference five years makes, at least in terms of how Americans "read" their favorite magazine brands. An in-depth study released today by the Association of Magazine Media reveals a marked shift in the mix of media Americans use to access and read magazine content. The study, which was released Wednesday during the AMM's biennial research symposium, shows that conventional magazine editions (both print and digital versions) now represent only 44% of readership, down from 61% in 2014, the benchmark year for the analysis.
- GroupM's figures are upbeat -- but print's share of UK ad spend has halved in just four years.
- Beauty advertising, long associated with glossy magazines like Conde Nast's 'Vogue' or heavy TV ad spending, has begun shifting quickly to other forms of media -- especially digital, according to just-released estimates from Publicis Media's Zenith unit. TV's share of the beauty ad category, which dipped below 50% of budgets for the first time in 2016, will decline to just over a third of the category's ad spending in 2021, according Zenith's revised Beauty Advertising Expenditures Forecast. While declining precipitously, that's still a much higher share of beauty category spending than Zenith's estimates for TV's share of total ad spending for all categories in 2021: 27%.
- In a new report, the agency notes there has been a shift in beauty spending in recent years as magazines and television -- traditionally favored by brands-have lost audiences to the internet.
- Digital advertising is growing -- but it's not enough to make up for the massive losses in print ad revenues.
- "People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazine" is dominant among people who use the hemp derivative CBD for health and wellness reasons. These are some of the media consumption indexes being published today by "Research Intelligencer" in recognition of 420 (or April 20, which is actually tomorrow, but we don't publish on Saturdays).
- It determined that it wouldn't just talk about its excellent camera, but would celebrate its authenticity by shining the spotlight on trendsetters who reflect Google's philosophy.
- In addition to the native homepage, these cartoons were also featured in promotional assets designed to drive traffic across display, social, and newsletter activity.
- Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while GE organically showcased destinations with sounds that are essential in driving its community energy efforts.
- The investment management firm needed to transform brand opinion, and a partnership with a respected, trusted media partner was required to accelerate and bring credibility to the transformation.
- In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.
- Magnetic, the trade body for magazines, is urging advertisers to consider attention more strongly when planning and buying campaigns, Marketing Week reports. The group has new research that shows while cinema scores the highest for viewers' attention, newspapers and magazines are not far behind, and are way ahead of social media and slightly ahead of websites.
- Perception: Cannabis users read "High Times." Reality: They actually read "National Geographic," "People" and "Better Homes & Gardens" magazines. That's the kind of insight MRI's new National Cannabis Study reveals, dispelling -- and actually reinforcing -- some perceptions about the media consumption of people who consume marijuana. In fact, "Rolling Stone" magazine is among the magazine titles America's cannabis users most over-index in readership of.
- Alain Tessier, who along with the late Timothy Joyce, co-founded essential media research and planning service Mediamark Research Inc., died Sunday. He was 85.
