Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "facebook"
- A federal judge has rejected Amherst University professor Ethan Zuckerman's request for an order preventing Meta Platforms from suing over a tool designed to study how Facebook's algorithms affect users' health.
- TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.
- A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the automotive buying journey.
- Meta is pressing a judge to reject Amherst University professor Ethan Zuckerman's request for an order preventing the company from suing over "Unfollow Everything 2.0" -- a tool designed to study how Facebook's algorithms affect people's health.
- Meta has replaced CrowdTangle - a tool used by academics, researchers and journalists to track online misinformation - with a more limited set of tools accessible only to eligible academics. In March, Meta said its "data-sharing products are evolving alongside technology and regulatory changes," and that phasing out CrowdTangle would allow the company to invest in new research tools -- specifically, the Meta Content Library.
- Amherst University professor Ethan Zuckerman's request for a court order preventing Meta from suing over a research tool is premature because the tool hasn't yet been launched, Meta argues.
- A professor is seeking court approval to study the impact of Facebook's algorithms on users' well-being.
- Meta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO Brandon Silverman criticized Meta's decision on Thursday, writing in a blog post that shutting down the tool so close to the U.S. Presidential election was "incredibly irresponsible," adding that he hopes the tool's legacy will "inspire a permanent set of regulations that make real-time access to public data a legal requirement and an ongoing part of how we manage the internet responsibly & collaboratively."
- Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
- A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.
- Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
- Eighty-three percent of shoppers said they host or attend watch parties at home at least once a season.
- TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
- Threads has benefited from the popularity of sister app Instagram, which is used by 45% of U.S. consumers.
- The report, similar to the ones Google and Facebook publish, highlights findings from 2022, how the platform online and offline impacted more than 75 million verified neighbors, 3.6 million claimed businesses, and 5,000 public agencies across 11 countries.
- The study indicates that the structure of social platforms such as Facebook reward users for continually sharing information, and finds that posting and sharing with others on social media can become a habit.
- Since it launched in 2016, DIY brand 5-minute Crafts has consistently been a top channel on YouTube and Facebook. But with the rise of short-form video and the growing importance of long-form CTV distribution, the brand found itself having to evolve its video formats in opposite directions. theSoul Publishing's Senior Director of Content Partnership, Michael Boccacino, shares how the company is adapting both the content and the business models for its key video franchises into the Omni-Media world.
- Facebook's Q3 Widely Viewed Content Report shows just one in the top 20 posts qualified as engagement bait, vs.100% a year earlier. For the first time since the report has been produced, none of the top 20 posts violated platform rules. The Widely Viewed Content Report aims to provide transparency and context about what people see on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States.
- Microsoft and Amazon defeated a class-action complaint claiming the companies violated a biometric privacy law by allegedly amassing a database of faceprints.
- Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "sweat secretion" -- Comcast Advertising says advertising in long-form TV programming on full-screen TV or streaming platforms yields better ad "memories" than with advertising placed on digital media platforms.
- Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the most vulnerable.
- Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited through the company's in-app browser.
- YouTube handily beats TikTok, at 95% and 67%, respectively.
- Color is an important aspect of brand identity, and a VidMob study shows it is key to understanding relevant features of a video and how viewers interpret a company's ads.
- Meta's AI unit built a model the company says is the first to translate 200 different languages with state-of-the-art quality validated through extensive evaluations for each.
- Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was much more popular among journalists with a right-leaning vs. left-leaning audience, while Instagram was two times as popular for journalists with a left-leaning audience. Twitter ranked more equally as a top news site among journalists on both sides of the political spectrum -- coming in at 75% with a left-leaning audience and 66% with a right-leaning one.
- Direct-response advertising will "hold up better" through the economic slowdown that is expected to hit online advertising industry this year and into 2023.
- Influencers with engagement rates of more than 20% make up a tenth of the creators on the social video app.
- A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the most-Googled social media site in every state followed by Instagram, Twitter and TikTok.
- The Markup released initial findings from a study that found Facebook has been quietly gathering personal data about a variety of situations, including prospective college students when they apply online for financial aid.
