Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "facebook"
- The report, similar to the ones Google and Facebook publish, highlights findings from 2022, how the platform online and offline impacted more than 75 million verified neighbors, 3.6 million claimed businesses, and 5,000 public agencies across 11 countries.
- The study indicates that the structure of social platforms such as Facebook reward users for continually sharing information, and finds that posting and sharing with others on social media can become a habit.
- Since it launched in 2016, DIY brand 5-minute Crafts has consistently been a top channel on YouTube and Facebook. But with the rise of short-form video and the growing importance of long-form CTV distribution, the brand found itself having to evolve its video formats in opposite directions. theSoul Publishing's Senior Director of Content Partnership, Michael Boccacino, shares how the company is adapting both the content and the business models for its key video franchises into the Omni-Media world.
- Facebook's Q3 Widely Viewed Content Report shows just one in the top 20 posts qualified as engagement bait, vs.100% a year earlier. For the first time since the report has been produced, none of the top 20 posts violated platform rules. The Widely Viewed Content Report aims to provide transparency and context about what people see on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States.
- Microsoft and Amazon defeated a class-action complaint claiming the companies violated a biometric privacy law by allegedly amassing a database of faceprints.
- Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "sweat secretion" -- Comcast Advertising says advertising in long-form TV programming on full-screen TV or streaming platforms yields better ad "memories" than with advertising placed on digital media platforms.
- Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the most vulnerable.
- Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited through the company's in-app browser.
- YouTube handily beats TikTok, at 95% and 67%, respectively.
- Color is an important aspect of brand identity, and a VidMob study shows it is key to understanding relevant features of a video and how viewers interpret a company's ads.
- Meta's AI unit built a model the company says is the first to translate 200 different languages with state-of-the-art quality validated through extensive evaluations for each.
- Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was much more popular among journalists with a right-leaning vs. left-leaning audience, while Instagram was two times as popular for journalists with a left-leaning audience. Twitter ranked more equally as a top news site among journalists on both sides of the political spectrum -- coming in at 75% with a left-leaning audience and 66% with a right-leaning one.
- Direct-response advertising will "hold up better" through the economic slowdown that is expected to hit online advertising industry this year and into 2023.
- Influencers with engagement rates of more than 20% make up a tenth of the creators on the social video app.
- A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the most-Googled social media site in every state followed by Instagram, Twitter and TikTok.
- The Markup released initial findings from a study that found Facebook has been quietly gathering personal data about a variety of situations, including prospective college students when they apply online for financial aid.
- "Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.
- Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
- Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
- Consumers who use digital pinboard platform Pinterest are the most likely to engage with promoted or sponsored posts on social media.
- Brands are already paying more to reach Apple customers after the iPhone maker introduced more privacy protections.
- Advertisers on Facebook and Instagram spread their spending more broadly across the purchase funnel.
- After surging during the second and third quarters, the price of digital advertising grew more moderately during the final three months of 2021.
- While search and social advertising remain strong, slow growth for both is expected when companies report Q4 2021 earnings. Paid-search ad spend overall rose 23% YoY in Q4 -- down from 32% in Q3, data from Skai (formerly Kenshoo) shows, cited by Raymond James analyst Aaron Kessler in his report.
- The study also found Facebook is least trusted, while LinkedIn is most trusted, and Instagram is most important for brands.
- Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact user privacy and safety.
- Audience attention was more divided as the photo-sharing app added more video features.
- Experts are concerned that these ad-targeting options "could be used in ways that lead to negative experiences for people in underrepresented groups," says Graham Mudd, VP of marketing, ads at Meta.
- Given the rise in costs and shifts in media budgets, StitcherAds observed a 12% decline in ad spending from a year earlier.
- Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers.
