Acceptance of technology has increased vs. 2019, but shoppers still have concerns, AMA-NY reports.
Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations.
Data from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consumer behavior. The data reveals consumers' spending habits and media consumption
preferences as well as environmental issues.
Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. "Approximate data" is good
enough, they say.
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data.
Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as
advertisers prepare for the holidays.
Brands find it hard to scale multilocation marketing and maintain brand consistency, Forrester reports.
Americans' daily travel patterns continue to approach recent norms, as many states continue to ease restrictions and open places of public congregation, including businesses. The average American is
now traveling 12.5 miles daily -- which, while still well below recent norms, is 28% higher than the low point of 9.8 miles daily for the last week of March and the first week of April, according to
data for the week of April 27, released today by Geopath and Intermx.
Findings from a study published Monday, which analyzed six browsers, show how they track user location and share browsing history.
iOS 13 controls and privacy regulations are contributing to a drop in available GPS and other quality location data and increased use of poor-quality IP data, which is affecting media delivery across
planning, measurement, audience development and attribution, reports Location Sciences.
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation.
For me, the study presented several unanswered questions. I wondered how personalization or location of IP address might skew the query results. So I reached out to ask the authors of the report -
Bing's Top Search Results Contain an Alarming Amount of Disinformation.
If they can prove they stick to GDPR, they will be fine. If not, there could be massive fines in the post.
Incorrect online information is often associated with stores that end up shutting down, according to a study by location marketing company Uberall.
Location data is increasingly considered the panacea for targeting, but a new study estimates only 14% of location-based advertising on mobile uses "high-quality" signals to improve geo-targeting.
"What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend."
Between 30% and 80% of location ad spend is being wasted due to inaccurate, poor-quality, and fraudulent location data, according to an analysis by data intelligence company Location Sciences.
GasBuddy's Car Profile feature allows for the inference of tank size and segmentation of offers through personalization. Emails to customers show how much they could save in a year.
Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, a recent study finds. Many marketers are looking for
alternatives to these three companies.
Research released Wednesday shows automotive industry marketers remain one of the biggest spenders in TV advertising, but the amount this industry segment spends in digital advertising continues to
The channel partner program allows marketers to manage interactions per location in real-time on all digital platforms such as websites, mobile apps, store locators, search engines, maps, social
media, and voice assistants. The expansion aims to grow the U.S. portion of Uberall's business.
Captivate, the place-based video network in the elevators and other locations of high-rise office buildings has introduced a new tool, Captivate Places, enabling advertisers and agencies to target
explicit users via data from Placed, Dstillery, Nielsen, Vision Critical, Linkett and Infogroup.
A survey released by TripAdvisor on Monday suggests the online channels that influence consumers on where to dine, and finds that 94% of respondents report they have based a dining decision on online
reviews, and 60% have been influenced by restaurant photos.
Search marketers who have begun to tie in-store visits to search advertising and marketing now have a free tool that compares foot traffic in physical stores. Placed, acquired by Snap in June 2017,
released the free tool Placed Insights to provide marketers metrics for store visits for nearly 2,000 businesses.