Mobile Advertisers: Context Is King, Again
- by Joe Mandese @mp_joemandese, May 4, 2021
In light of the deprecation of mobile user identity trackers, the
vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent.
While contextual targeting has never gone away, it took a backseat to so-called "deterministic tracking" technologies such as the the advertiser identifier (IDFA) that Apple has …
