Floating The Balloon: AI Moves Search From Mobile 'Near Me' To 'For Me' Mindset

by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2024

The biggest challenge in search will come from the need to summarize the world's information -- not just organize it -- according to Jason Hartley, head of Search & Shopping as well as the privacy lead at independent agency PMG. Dan Salmon, lead analyst at New Street Research, hosted the call …