Plummeting Location Data Threatens Key Marketing Functions
- by Karlene Lukovitz @KLmarketdaily, January 24, 2020
The amount of available background or “always-on” location data has dropped significantly since the September 2019 launch of iOS 13, as 68% of its users have opted out of sharing that data, according to Location Sciences.
iOS 13 offers users a clear, simple set of location data controls, paired with …
