Princeton University will delete all data that was collected as part of a "secret shopper" study, and will notify website operators about the study.
Princeton University has cut short a privacy study that involved sending potentially misleading emails to a host of website operators, including nonprofits and small bloggers.
A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers rights over their own data can improve
During the first month of lockdown, people in 49 of 85 countries experienced slower mobile internet speeds and people in 44 countries experienced slower broadband speeds, a study released Tuesday
finds. * Scandinavia is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties.
If so, should the European Commission investigate whether member countries are putting enough resources into enforcing GDPR?
They obviously have the least to lose, but creatives are showing that we all need to get behind first-party insights.
The figures are in -- and engagement is through the roof in 2019 compared to 2019.
Giving virtual assistants human qualities could prompt people to reveal more personal information to brands, according to a study led by researchers in computer science and mathematics. It also could
ease some privacy data concerns.
Those laws could be the benchmark for even tougher federal privacy legislation, researchers say.
If they can prove they stick to GDPR, they will be fine. If not, there could be massive fines in the post.
Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns.
The U.S. leads in full compliance with the law, with 35% of firms saying they are there, Capgemini Research Institute reports.
Over half of those surveyed say GDPR was more difficult to implement than they expected, the Ponemon Institute finds.
Forget the headline figures -- these are the two big questions found in IAB Europe's research.
Three in four of us want more action taken against the likes of BA and Marriott. This whole GDPR thing is just getting started.
New research suggests that Europe's data protection and privacy initiative may not have gone far enough, as we learn more about the impact of regulatory efforts around the world.
A large publisher increased revenue by just 4% when users' cookies were available.
It may comes as a surprise but there are still, apparently, 59% of the UK population who are not aware of the new powers GGDPR gives them over how companies process their personal information. "Mobile
Marketing" reports on research that shows a staggering 29% of Brits claim to have no idea what GDPR is.
Nearly half of consumers feel that GDPR has made no difference in their relationships with brands. "Marketing Week" research shows that although nearly a third think there has been an improvement, 17%
argue that relationships have deteriorated.
Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today by the Interactive
Advertising Bureau. The reports, which cover the U.K., Germany, France, Spain and Italy, estimate an average of 86% of brands buying media programmatically in those markets have moved it completely or
Consumers still love email, but they're signing up to fewer lists and feeling far more in control.
Why are agencies way more concerned about privacy than brands and advertisers? A false sense of GDPR compliance?
It was supposed to boost traditional above-the-line channels, but AA/Warc figures show the opposite happened.
Email marketing volumes have halved and engagement is on the upswing since May's new law.
Just like Gen X, younger audiences believe that more must be done on privacy, but we all just "accept" cookies anyway.
Firms expect to improve -- but not replace their email systems -- to deal with GDPR, the CMO Council finds.
It was supposed to improve brands' relationships with customers, but two in three have noticed no difference.
"Marketing Week" research reveals that three months after GDPR was introduced, consumers are not feeling any benefit. One in four say things have gotten better, but two in three say they have noticed
no change. The remaining 8% think their experience of brands collecting their data has actually gotten worse.
If it's spelt out whom data will be shared with, only 10% of ad partners will get a "yes."
Nearly two-thirds of Americans contacted on the eve of today's deadline to comply with Europe's new data privacy rules say they have either ignored, opted out immediately or put their consent off
until later, according to a survey conducted late Thursday by Research Intelligencer and Pollfish. Only 30.4% of the respondents said they agreed to those requests immediately.