Commentary
Leaders And Losers: How Emailers Have Prepped For GDPR
- by Ray Schultz , Columnist, September 6, 2018
GDPR is driving many firms to change or upgrade their email marketing systems — but not to go much further, according to GDPR: Impact and Opportunities, a study by the CMO Council in partnership with SAP Customer Experience.
The CMO Council surveyed 227 senior marketing executives to assess their readiness …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
