Commentary

Is Programmatic Ignoring GDPR? Why Is Ads.txt Adoption So Low?

by Sean Hargrave , Staff Writer, September 12, 2019

This is a bit worrisome. Beyond the glitzy big figure of EU programmatic advertising hitting more than 16bn Euros last year with a growth rate of 33%, there are a couple of rather startling findings further down in IAB Europe's report released today.

Let's deal with the non-GDPR question for …