Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads

Third-party list vendor are swindling B2B brands by supplying them with worthless leads, according to a new study from the Chief Marketing Officer Council. Titled, Are Garbage Leads Trashing Your Brand?

The CMO Council warns of “low-cost, unverified leads from questionable, offshore commodity list providers,” charging that they are “not …

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