Commentary

GDPR's Gift To Marketing -- Fewer Emails, More Engaged Lists

by Sean Hargrave , Staff Writer, October 24, 2018

In all the fuss made around GDPR, there were a couple of issues that most could agree on. There was always the legal right to rely on legitimate interests as a legal basis for processing personal information, but those going for the consent option were adamant that lists needing pruning. …