Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
Latin America's strength in open programmatic ad spending on CTV offset weakness in other regions.
If so, should the European Commission investigate whether member countries are putting enough resources into enforcing GDPR?
Around nine in ten digital display ads will be placed programmatically this year in the UK, according to eMarketer. The site further reveals a further trend away from RTB to direct programmatic
deals.