Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to
expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft's Copilots available to millions.
NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.
The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping.
State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese and North Korean governments are using AI tools from OpenAI to improve hacking using large
language models, according to a report published Wednesday.
Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
Apple has reportedly begun negotiations with major news publishers over permission to use their content as it develops its own generative AI platforms. Contracts would include Conde Nast, NBC News and
IAC, "The New York Times" reported.
With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.
Microsoft's new AI model, Phi-2, is capable of running on devices and outperforming others from Meta or Google, the company said Tuesday.
Generative AI will allow companies to build highly personalized consumer profiles with just a few bits of consumer data to target ads and follow behavioral patterns.
Microsoft said early Monday morning that Sam Altman will lead the company's new in-house AI team after the OpenAI co-founder was ousted from his startup on Friday.
Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer
questions with a "bit of wit" and has a "rebellious streak," the xAI team said.
A study by Magna Media Trials and Samsung Ads explored Gen Z and Millennials' CTV viewing habits, and suggests search may have a connection with next-generation campaigns.
Tomer Simon, chief scientist at Microsoft Israel's R&D Center, expressed concerns in a letter to Tzachi Hanegbi, head of Israel's National Security Council, about the future of the country's R&D as
the Israel-Hamas war rages on.
Forrester Research released predictions Tuesday for advertising and media, including one that generative AI will help Google sustain its dominance in search and as a "source of truth," despite giving
up a small number of queries to Microsoft Bing.
The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to streamline processes and reshuffle job
responsibilities.
AI grew up this year, advancing into generative and other types. It is changing search advertising and marketing, TV and other media and how creative is produced and automated. It has become the
dominants theme across the industry in earnings calls and reports, and it won't let up anytime soon.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
LinkedIn is laying off 668 roles across its engineering, product, talent and finance teams. The news comes just 5 months after the business-focused social platform cut 716 jobs.
Analysts at New Street Research have developed a framework to evaluate the impact of the Google Search Generative Experience on search revenue and gross margins.
Kantar's annual ranking reveals widespread declines in brand value, pressured by fretful investors and careful consumers.
Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey
found.
The Microsoft Bing Chatbot powered by AI is being injected with malicious ads that promote fake download sites to distribute malware.
Wall Street analysts have analyzed keyword search insights to identify trends for years. Colin Sebastian, senior research analyst at RW Baird, tracks search terms in relation to ups and downs impacted
by the firm's stock coverage and categories. The swings reveal demand.
CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its
staff.
The group's goal is to advance AI safety research, identifying best practices and standards, and facilitate information sharing among policymakers and the industry.
The expanded partnership, announced with the release of the new large language model Llama 2, signals increased collaboration across the industry and an open approach to sharing technology.
In preview through Azure Cognitive search, Vector Search uses machine learning to capture the meaning and context of unstructured data, such as images and text. The idea is to make search faster.