Search results for "microsoft"

• Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
  Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.
  May 15, 2025  Tags: ad spending, amazon, budgets, canada, connected tv, data, digital, display, google, instagram, linkedin, local media, local search, meta, microsoft, paid search, research, revenue, search, social media, streaming, television, tv, video
• Microsoft: Open Public Government Data For AI Training
  Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI.
  May 9, 2025  Tags: ad buys, ad technology, ai, artificial intelligence, brand affinity technologies, china, data, data management, government, media, microsoft, policy, research, strategy, technology
• Google Agrees To Fund Three Nuclear Energy Sites
  AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer Elementl Power will help to develop three project sites for advanced reactors.
  May 7, 2025  Tags: ad performance measurement, ad serving, advertising, data, energy, funding, generative ai, google, media buying, microsoft, performance marketing, research, science, search
• Who Ya Gonna Believe, Me Or Your Own Lying Bot?
  New research shows advanced AI models, including popular LLM agents, routinely lie in pursuit of their goals, raising new concerns about the reliability of their outputs.
  April 4, 2025  Tags: ai, artificial intelligence, google, media buying, microsoft, misinformation, open source, privacy, research, technology
• Google Paid $11.8M In Bug Bounties In 2024
  Rewards went to 660 security researchers who reported security bugs in Google's products throughout the company from its Vulnerability Reward Program. Microsoft also expanded its program.
  March 10, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, google, media buying, microsoft, online publishing, performance marketing, publishing, research
• Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
  As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of data collected, analyzed, processed and used. Microsoft said it has combined science and art to solve previously unsolvable problems.
  February 20, 2025  Tags: ad campaign, ad performance measurement, advertising, ai, artificial intelligence, data, google, media buying, microsoft, performance marketing, research, science, technology
• Perplexity Launches Deep Research Project
  Perplexity became the latest AI company to release an in-depth research tool - following Google, which unveiled something similar for Gemini AI in December, and OpenAI early in February.
  February 17, 2025  Tags: ad campaign, ai, artificial intelligence, google, media buying, microsoft, open source, research, tools
• Google AI Overviews Makes Major Transition
  Traditional search engines from Google and Microsoft have skyrocketed, but newcomers are now taking significant market share, which will change the dynamics in 2025. Search advertising also will change from informational to actionable, especially as more consumers adopt AI agents that can perform tasks.
  December 17, 2024  Tags: addressable advertising, advertising, artificial intelligence, chat, chatbot, chatbots, digital, ecommerce, media buying, metrics, microsoft, paid search, research, seo
• Google Releases Gemini 2.0, Built For Agentic Era
  In a race to become the dominant player in AI, Google has released what it calls its most "capable" AI assistant as the technology becomes the answer to organizing the world's information to keep users on its search engine and advertisers on its ad platforms.
  December 11, 2024  Tags: ad campaign, ad performance measurement, advertising, artificial intelligence, generative ai, google, microsoft, performance marketing, research, search, technology
• Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, Ads
  The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
  December 4, 2024  Tags: ad campaign, ad targeting, agency, ai, audience targeting, behavioral targeting, data-targeting, generative ai, google, language, media buying, meta, microsoft, recommendations, research
• Google Accidentally Leaks Jarvis, Shows The Agent Is Real
  An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
  November 6, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, augmented reality, generative ai, google, microsoft, performance marketing, research, search
• ChatGPT Makes Up A Word, AI Expert Tells Marissa Mayer To Embrace It
  Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how much ground Apple Intelligence needs to make up to reach ChatGPT's level, according to Mark Gurman, Bloomberg columnist.
  October 21, 2024  Tags: ad campaign, ai, apple, artificial intelligence, branding, brands, chatbots, generative ai, google, microsoft, research, search, technology
• Google Expands AI Ads, Visual, Audio Search
  Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run with Google Lens visual search results. Google says no action is required from advertisers for their ads to appear as AI Overview ads.. Amazon and Microsoft made similar announcements this week.
  October 3, 2024  Tags: ad buys, ad campaign, advertising, ai, amazon, artificial intelligence, google, media buying, microsoft, research, search, technology, wearable technology
• Google Lags In Mobile AI, Captures Most Search Market Share
  New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
  October 2, 2024  Tags: ai, android, artificial intelligence, bing, chatbots, consumer experience, digital, google, media measurement, meta, microsoft, mobile, research, search
• Microsoft Confirms Release Of Recall AI Search Feature To Testers In October
  Microsoft's controversial Recall AI service takes screenshots of activity on Windows run computer screens so people can later search their machine for specific information.
  August 21, 2024  Tags: artificial intelligence, media buying, microsoft, photography, privacy, research, search, windows
• How Much Of Google Search Market Share Relies On Default Setting?
  I thought it would be easy to switch search engines if Google no longer served as the default on my iPhone, but could I accept the switch to Bing like 33% of participants in this recent survey?
  August 15, 2024  Tags: ai, artificial intelligence, bing, google, microsoft, research, search
• What's Behind The Microsoft AI Optimization Framework
  Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection, and more.
  August 1, 2024  Tags: ad buys, ad campaign, ad fraud, ad optimization, ad performance measurement, ai, algorithms, artificial intelligence, ctv, gaming, innovation, media buying, microsoft, performance marketing, recommendations, research, video
• Microsoft Tests A Small AI Vision Language Model
  Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.
  June 26, 2024  Tags: ad campaign, ai, artificial intelligence, computers, data, digital, language, marketing, media buying, microsoft, research, search, storytelling, technology
• An AI Performance-Based Search Company That Is Different
  Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
  June 21, 2024  Tags: ad performance measurement, artificial intelligence, b2c, bing, digital, google, local search, media buying, microsoft, mobile, paid search, performance marketing, programmatic, real-time, research, rtb, search, technology, yahoo
• LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
  With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.
  June 5, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, budgets, cannes, linkedin, media buying, microsoft, online publishing, publishing, research, search, video
• Microsoft Estimates GAI Can Add $187B To Canadian Economy By 2030
  Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.
  June 4, 2024  Tags: ad campaign, ai, artificial intelligence, canada, economy, generative ai, media buying, meta, microsoft, policy, research, search
• Former Googler Says AI Is Driven By 'Stone-Cold Panic'
  Did AI turn search into an ask engine looking for a way to monetize advertising? "This myopia is NOT something driven by user need," Scott Jenson, former Google user interface strategist and designer, wrote in a LinkedIn post. Google is in a "stone-cold panic" that they may get left behind.
  May 20, 2024  Tags: advertising, artificial intelligence, future of media, google, media buying, microsoft, paid media, paid search, research, search, technology
• Microsoft Launches Its Smallest AI Model
  Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft's Copilots available to millions.
  April 23, 2024  Tags: artificial intelligence, content creators, data, launch, microsoft, research, social media, technology
• What Hackers Do With 54B Leaked Cookies
  NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
  April 8, 2024  Tags: ad tracking, cookie tracking, cookies, data, email, google, hacking, malware, media buying, microsoft, privacy, research, search, tracking, youtube
• Search Generative Experience As A Complete Alternative To Search
  Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
  April 2, 2024  Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
• LinkedIn Working On In-App Games
  LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.
  March 18, 2024  Tags: apps, business media, digital, gaming, microsoft, mobile, research, social media, social networking, television
• Floating The Balloon: AI Moves Search From Mobile 'Near Me' To 'For Me' Mindset
  The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping.
  March 15, 2024  Tags: artificial intelligence, chatbots, google, location-based, microsoft, privacy, research, search, technology
• Microsoft-Backed OpenAI Tools Being Used By Hackers In China, Iran, Russia
  State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese and North Korean governments are using AI tools from OpenAI to improve hacking using large language models, according to a report published Wednesday.
  February 15, 2024  Tags: ai, artificial intelligence, brandhackers, hacking, language, marketing, media buying, microsoft, online publishing, phishing, research, russia, search, technology
• Google Has A Deep Spammy Side - Despite AI
  Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
  January 17, 2024  Tags: affiliate marketing, analytics, artificial intelligence, content, content issues, generative ai, google, media buying, microsoft, online publishing, online reviews, publishing, research, reviews, search, seo, spam
• How Harry Potter At Hogwarts Helped Microsoft AI Researchers Prove A Point
  Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
  December 27, 2023  Tags: ai, artificial intelligence, chatbots, copyright, data, digital, fake news, language, legal, machine learning, microsoft, news, online publishing, open source, publishing, research, search